Blogging Course

EARN YOUR CERTIFICATE IN BLOGGING !

    • 8 hours and 70+ videos of detailed training
    • Real-world examples and demos
    • Beginner to advanced topics
    • Access for 1 year
    • Downloadable resources to keep you on track
    • BONUS: Digital Tool Reviews Course ($97 value)
    • BONUS: High-Impact Training ($97 value)
    • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Blogging is an effective way to reach your audience in different stages of the buying cycle with relevant content. This form of owned media becomes even more powerful when the content is amplified online and in social networks. In this Blogging Course you will learn how to build a blog for your business or personal brand, and how to create a promotion strategy that drives big results.
Everyone, from beginner to advanced users, will find practical and actionable ways to get results.
  • Learn how to set up and manage your blog to drive results
  • Develop content calendars and a promotion plan
  • Learn best practices for creating compelling content and images
  • Build a promotion strategy to get your blog in front of the right audience.
  • Explore settings and plugins to improve your overall experience

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Blogging Quick-Start Guide
  • Blog Optimization Checklist
  • Blogging Tips & Tricks

BLOGGING COURSE OUTLINE

With over 70 videos, get the exact information you need when you need it.

  • What is Blogging?                                                           6:18
  • Why is Blogging Important?                                            2:33
  • Why Businesses Have Blogs                                          9:34
  • Why People Have Blogs                                                  5:26
  • The Benefits of Blogging                                                 7:46
  • Blogs Are Social Media                                                   1:18
  • The Difference Between a Blog and a Website               5:34
  • Blog Glossary                                                                  8:04
  • Blogging Strategy Overview                                            3:19
  • Blogging Trends                                                              9:30
  • What Makes a Good Blog?                                             10:05

  • Create a Catchy Tagline                                                            17:32
  • How to Add a Blog to Your Website                                            2:46
  • How to Configure Your Blog Address                                         2:50
  • Blog Design Tips for Adding to Your Website                             2:46
  • Creating SEO Friendly URLs                                                      8:52
  • Blog Templates                                                                         10:05
  • Setting Up the Blog Sidebar                                                       7:26
  • Making Your Blog Shareable                                                      4:20
  • Blog Post Frequency                                                                  8:12
  • Anatomy of a Blog Post                                                            12:33
  • Blog Headlines                                                                           4:53
  • Blog Post Length                                                                        2:46
  • Power Tip for Long Posts                                                           2:14
  • Blog Calls to Action                                                                    5:16
  • Create Blog Posts Using Long Tail Keywords                            3:45
  • Creating Beautiful Images with Canva                                       6:29
  • Using Open Graph Tags                                                             5:17
  • Blog Images Best Practices                                                       7:06
  • Technical Audit: Images                                                             4:48
  • Using Stock Images                                                                   9:17
  • Images That Share Well in Social                                             7:50
  • Promoting Blog Posts                                                               2:45
  • Build a Promotion Plan                                                              5:41
  • Promoting Your Blog Using SEO                                             17:58
  • Promoting Your Blog Using Social Media                                  5:31
  • Promoting Your Blog Using Digital Ads                                     3:00
  • Promoting Your Blog Using Email Marketing                            2:42
  • How to Set Up Tracking                                                            9:27
  • What Metrics Are Important                                                     13:28
  • How to Evaluate Success                                                        23:27

  • WordPress Blog Settings                                                                 12:34
  • Recommended WordPress Plugins                                                   6:55
  • WordPress Plugin Akismet – Combat Comment Spam                      3:46
  • WordPress Plugin Yoast SEO – Optimize Your Blog                         17:55
  • WordPress Plugin TinyMCE Advanced – Customize Editing Toolbar 3:46
  • WordPress Plugin Jetpack – Add an Email Subscribe Feature to your Blog                                                                                                     3:18
  • Move Posts Into Directory Setup Redirects                                       12:47
  • Why Every Blog Post Needs an Image                                               3:36
  • Types of Blog Posts That Write Themselves                                     11:28
  • Repurposing Blog Posts                                                                     4:32
  • Re-promoting Blog Posts                                                                   2:12
  • How to Drive More Traffic to Your Blog                                              7:32
  • How to Get Links to Your Blog                                                           4:43
  • How to Get More Blog Subscribers                                                   5:40
  • Writing for Comments                                                                        5:04
  • Guest Blogging                                                                                   8:51

  • Before You Start Blogging                                                    15:24
  • Steps to Blogging                                                                  6:37
  • Determine Your Strategy                                                       8:19
  • Blogging Content Strategy – Choosing Theme Topics          8:16
  • Understand Trending Content with BuzzSumo                     5:00
  • Setting Up a Blog                                                                  5:37
  • Content Planning                                                                  2:09
  • How to Build a Content Calendar                                         2:07
  • Blogging Best Practices                                                        9:42
  • Promoting Your Content                                                       1:29
  • Setting Up Tracking – Why It’s Important                             5:47
  • How Tracking is Setup                                                          3:47
  • What Metrics to Track on Your Blog                                     5:40

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

170K+

MEMBERS WORLDWIDE

30K+

CERTIFIED MEMBERS

170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

OVER 170,000+ MEMBERS

GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

Download Brochure