Content marketing

Useful content should be at the core of your marketing.

Content marketing

Useful content should be at the core of your marketing.
SEO Consulting Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, online advertising often ignore magazine advertising, and now have become so adept at online "surfing" that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute and that there has to be a better way.

Paid Search marketing

Paid search marketing opportunities include Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximizing your Google Quality Score. Although many searchers prefer to click on the natural listings, sufficient numbers do click on the paid listings (typically around a quarter or a third of all clicks). So with careful control, Ad words can drive quality traffic for which you get a good return

Define marketing goals

So, if you are going to define objectives and goals closely, how should you do this? Use clear definitions that show the relationship between these terms and use examples… For digital marketing, you can define different types of performance measure as follows: Marketing goals, Marketing objectives, Marketing KPIs.

Create compelling & focused content

It’s getting harder and harder to stand out in the inbox. Mail providers and fledgling startups are churning out new tools aimed at managing the volume of email that people receive—and subscribers are snapping them up. Meanwhile, the email industry continues to beat the relevance drum, pounding it into our heads that we need to be relevant to our audience, that sending relevant emails is the only way to rise above the noise, that relevant content is the golden ticket to email marketing success. But what, exactly, does it mean to be relevant? How can you tell if your content—and your emails—have relevance to your audience? The answer lies in the VENT methodology.

 

Blog set up & Content Publishing

First, choose a rough ratio for your post types. Your ideal balance may vary depending on what industry you’re in, but a good place to start is 50 percent newsworthy content, 35 percent evergreen content, and 15 percent personal content. You don’t have to adhere to your target ratio religiously, but having a rough idea of how many articles you’ll need from each content category will help you to ensure that your posts are always valuable and interesting to your readers.

 

Analyse to measure results

Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customized to your business needs & optimize the content strategy accordingly.

 

Plan content strategy

Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content that is well structured and easily found is vital to improving the user experience of a website.

 

SEO Integrated Content Marketing

It’s a cute analogy, but it’s simply not accurate. It’s not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person. The problem, then, lies in the disconnect between SEO and content marketing. It’s time to bring the two back together. This is the only way you’ll be successful in both your SEO and your content marketing.

 

Making Content Social

It’s important to tap social media platforms in order to share your content & popularize it by outreaching to the desired audience. We also integrate social strategy into our content marketing campaigns to help businesses plan social media activities around the content strategy.

 

Content Management through CMS

Social media makes content marketing easy. Rather than doing all the work yourself, your readers and audience members do the work for you by constantly sharing your content with their audience via social media – for free! Or, so you may think, but it doesn’t always work like that. It could be because your content isn’t very social media friendly. Depending on how you look at it, social media can be a blessing or a curse. Sure, it is a great low-cost channel for spreading your content, but it can also be a crippling scapegoat if you aren’t careful. You could but be publishing on social media regularly with little return on your investment, all with the appearance of doing “great content marketing.”

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Why choose NanoByte

Infosoft For your Marketing Campaign

When you grow, we grow — we use trackable and measurable digital methods to ensure you generate more brand exposure, online traffic and conversions.

When you grow, we grow — we use trackable and measurable digital methods to ensure you generate more brand exposure, online traffic and conversions.

When you grow, we grow — we use trackable and measurable digital methods to ensure you generate more brand exposure, online traffic and conversions.

When you grow, we grow — we use trackable and measurable digital methods to ensure you generate more brand exposure, online traffic and conversions.

Social Media Management Firm

Save Time & Generate Results With A Funnel That Works

You may be asking yourself, “What can a social media marketing company do for me?” The biggest benefit our social media marketing agency can provide you with is more time and a higher ROI at a minimal cost.

The key to creating a successful social media management campaign (or any digital marketing campaign for that matter!) is the ability to lower your CPA (cost per acquisition) and maximize your ROI (return on investment). The reason we help so many businesses with their social media marketing is because social media provides them the avenue to do just this.

Social media platforms like Facebook and Instagram for example offer a world of targeting options. You can target Facebook users by demographics, interests and behaviors and you can also upload your own list of customers or email subscribers to either retarget them or find new customers that look like them in a lookalike audience.

This gives business owners like you the ability to narrow down your targeting methods to solely attract qualified leads. When you fail to waste money on followers and leads that don’t fall into your target audience, you trim the fat on your marketing budget.

Our social media management services save brands more time and money while generating results. LYFE Marketing excels in Facebook Marketing, Instagram Marketing and so much more. Since 2011, our firm has managed over 2,000 social media marketing campaigns. Most importantly, our work shows that our company knows how to optimize your social media channels to satisfy your marketing objectives.

Therefore, we have experience with converting social media advertising investments into more leads and sales- no matter what industry your business falls in! If your business is in real estate, ecommerce, nonprofits, law or anything else, our social media management services position your business for success.

Now, it’s worth noting that you won’t save time and money via social media by hiring just any social media marketing company. Some agencies’ social media marketing strategies are outdated or overused. Unlike them, our marketing team drives real, qualified traffic to our clients’ websites and storefronts using strategies that are effective and specific to your business goals and needs.

Talk to Us About Your International SEO Strategy

If you have an international SEO strategy you want to discuss, fill out the form below and a member of our international team will get back to you.

“In short, NanoByte Infosoft made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. So, definitely one of the best agencies I’ve worked with and I highly recommend them for your online presence”

David

Founder

“We approached Polaris after a round of changeswere made that caused our SEO to go down. Polaris helped us target users in 4 of our key global markets. From technical databaseoptimisation to local market outreach, it was a big help!”

Anastasia

Marketing Manager

Explosive Growth

SMM for small businesses can be hard. Therefore, our team has worked closely with many entrepreneurs to show them how it works. For some, you may experience some learning gaps from traditional thinking and marketing. But SMM can be easily understood and conquered. Likewise, if you are looking for consultation or someone to help manage your marketing then contact our social media marketing agency. At NanoByte Infosoft, your marketing goals are our goals. Our role as a social media management company is to help you understand and utilize social media marketing so that your business profits from it! 

Reasons To Choose NanoByte Infosoft As Your Social Media Marketing Agency

As we’ve said, we talk about being a social media marketing company a lot because it’s what we were founded on and therefore what we’re most known for. But it is not the only digital marketing service we offer! The truth is our team is seasoned in all of the digital marketing services we provide (otherwise we wouldn’t offer them!). Beyond social media marketing, this includes SEO, PPC, email marketing, graphic design and more.

Having began as a total startup in the beginning, we understand all of the obstacles, hardships and challenges small business owners face. While we’ve grown tremendously since we were first founded, we have never (and will never) forget what it is like to be a small business owner juggling everything just trying to grow. It’s not small feat, but we’re thankful for our journey because it causes us to put a bigger emphasis on anticipating your needs and meeting them with our services. Whether you’ve dabbled a little bit on digital marketing but need help, understand digital marketing but don’t have the time to execute it properly or don’t know the first thing about digital marketing and the internet, we are here to meet you right where you are and get your business growing.

 

 

The industries we serve are not limited to a set few. We have helped small business owners in dentistry, ecommerce, law, food and hospitality, real estate and many more. Working with a digital marketing team that already has experience helping others in your industry succeed can you give peace of mind that we know what we’re doing not just in digital marketing, but specifically in marketing within your field of work. We still complete thorough research on your specific business and competition and such because no two businesses are the same, but being well-versed in countless industries definitely makes things more efficient and effective for us in marketing your business! Why would you settle for an average, cookie cutter marketing approach when you can work with an agency that has already carved a path to success within your specific industry? Trust NanoByte Infosoft to garner the results you’re looking for.

 

 

Whether you work with a smaller boutique marketing agency or a huge corporation to market your business, either way business owners often experience the fear of not being a priority. Smaller agencies often bite off more than they can chew, stretch themselves thin trying to serve as many clients as they can and provide you with mediocre service as a result. You may run into unreasonably long turnaround times, or receive poorly-executed work in this case. Oppositely, to bigger, corporate marketing chains you run the risk of being another client to them: another number to perform the same cardboard marketing efforts for. Not to mention larger agencies can afford to charge you an arm and leg for strategies that (in our opinion) don’t warrant the cost. That’s why we created NanoByte Infosoft with you in mind. We’re aware of the struggles listed (and not listed!) here that you as the business owner endure when looking for the perfect digital marketing agency to represent you. Your business is your baby, we get it! You want to partner with an expert company that is going to care about your business and your growth as much as you do, and this is exactly what you get when you partner with NanoByte Infosoft. You believe in the products and services you provide, and we believe in you. That’s why we center all of our marketing services, our pricing and our team around providing the best service and results possible at a rate small business owners can afford. If you’re ready to take your online presence by the horns and expedite your business growth, take the next step forwards and contact us today.

 
 

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+91 9639755052, 0120-4275463

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