Copywriting for Search Course

EARN YOUR CERTIFICATE IN COPYWRITING FOR SEARCH !

  • 100+ minutes with 25+ training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

In a world where people turn to Google first for answers, getting your content where your audience is searching is critical. In this Copywriting For Search Course, we break down how search works. By understanding the concepts of how to create copy for search, you’ll know why it matters, why SEO should be considered early in the process, how to write for search, and how to measure the success of your content in getting the right message in front of the right people at the right time.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.
  • Learn how search engines work and how to plan your copy before you start writing.
  • Develop a killer keyword list that helps Google attract the right audience
  • Learn how to create compelling content that grabs attention in a search result
  • Get pro-tips for writing at every stage of the marketing funnel.
  • Learn advanced optimization tricks to boost your search engine results

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Copywriting for Search Quick-Start Guide – Steps to Building a Great Keyword List and Writing Copy that Ranks
  • Copywriting for Search Checklist
Copywriting For Search Tips & Tricks

COPYWRITING FOR SEARCH COURSE OUTLINE

With over 25 videos, get the exact information you need when you need it.

  • Copywriting For Search Introduction1:37
  • Evolution of Search3:33
  • What is SEO Copywriting3:28
  • Myths About Copywriting for SEO6:01
  • Why Writing For Search is Different Than Traditional Copywriting3:28
  • Why SEO Copywriting is Important2:33
  • How Copywriting for Search Works3:11

  • Keywords: Create Seed List5:41
  • Keywords: Research8:11
  • Keywords: Refine2:49
  • Keywords: Identify Keyword Targets9:06
  • Keywords for Every Stage of the Funnel4:49
  • The Writing Process2:28
  • Structuring Your Content5:27
  • Tips for Writing3:18

  • Content Strategy1:30
  • What is Great Content?2:47
  • Great Content vs Bad Content7:08
  • Choosing the Right Keywords3:26
  • How Often Should I Update My Copy?3:51
  • Is Your Content Driving Results3:18

  • SEO Copywriting Best Practices8:07
  • How Many Words?2:02
  • Measuring Results5:41
  • Meta Tags Demystified8:14
  • On Page SEO Tips3:17
  • Content Creation Tools4:51

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

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FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

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