Digital Advertising Training

EARN YOUR CERTIFICATE IN DIGITAL ADVERTISING !

  • 20+ hours with over 60 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to not take full advantage of the power of digital advertising. This digital advertising training course covers the foundations to mastery of digital advertising including the strategic role and purpose of Search, Social, Video and Display ads.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this digital ads course.
  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, and creative best practices
  • Discover proper campaigns set-up, ad sets, and ad groups
  • Learn A/B and creative testing to maximize your ROI

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Paid Digital Advertising Quick-Start Guide
  • Google Ads Quick-Start Guide
  • Metrics Analysis Quick-Start Guide – Google AdWords Quality Score vs. Facebook Relevance Score
  • Campaign Analysis Checklist – Your Ads Are Failing. What Do You Do?
  • Digital Briefing Checklist
  • Media Plan Evaluation Checklist
  • Digital Measurement and KPI Cheat Sheet
  • Digital Ad Channels Cheat Sheet – Understand Which Ad Channels Work Best For Your Marketing Objectives
  • Online Advertising Glossary

DIGITAL ADVERTISING COURSE OUTLINE

With over 40 videos, get the exact information you need when you need it.

  • Introduction1:49
  • Trends in Digital Advertising8:13
  • The Benefits of Digital Advertising11:32
  • The Challenges of Digital Advertising7:45
  • How to Grow Media Impact4:47
  • Ad Channel Overview10:33
  • Ad Formats3:08
  • Steps to Building an Ad Plan4:36
  • What Do You Want?6:35
  • Who Do You Want?5:34
  • Overview of Facebook Ads8:52
  • Overview of Search Ads3:29
  • Overview of Display Ads5:26
  • Overview of Video Ads2:04

  • Dynamic Ads2:30
  • Creative Testing4:10
  • Creative Testing A/B Testing vs. Variant7:58
  • Connect the Full Chain2:53
  • How Ads Are Bought5:47
  • Bidding7:31
  • Auction – Advertising Ecosystem4:25
  • Buy – Reach & Frequency4:07

  • Define Your Target Better2:48
  • Retargeting3:50
  • Setting Up A Retargeting Ad3:11
  • Look-a-Like4:37
  • Where Will You Connect?4:56
  • How to Choose Your Channel10:38
  • Tips to Maximize Channels2:58
  • What Creative Format?4:51
  • Creative Best Practives5:33
  • Best Practices Per Channel3:44
  • Case Studies8:51

  • Media Planning7:05
  • Ad Frequency and Creative Refresh9:34
  • Media Plan vs. Greatest Hits3:43
  • Campaign, Ad Sets, and Ads6:12
  • Campaign, Ad Sets, and Ads in Action5:27
  • How to Optimize18:02
  • Setting KPIs5:25
  • Measurement7:49
  • Comparing Across Platforms2:39
  • Viewability6:32
  • Ad Fraud4:41
  • Programmatic5:43

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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MEMBERS WORLDWIDE

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170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

OVER 170,000+ MEMBERS

GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

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