DIGITAL CONTENT OPTIMIZATION Course

EARN YOUR CERTIFICATE IN DIGITAL CONTENT OPTIMIZATION !

  • 6.5+ hours with over 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

In this Digital Content Optimization Course you will learn everything you need to know to optimize your digital content. Discover general practices, testing formats, and a deep dive into optimizing content for Facebook, YouTube and YouTube ads, display ads, websites, and landing pages.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.
  • Learn the five principles of successful content across all digital platforms
  • Discover best practices when optimizing content for Facebook
  • Understand best practices for YouTube ads and video
  • Work through optimizing content for display ads, websites, and landing pages
  • Test content and gather data used to make smart decisions

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Video Optimization Quick-Start Guide
  • Creating Great Content Checklist – Plus 50 Types of Digital Content to Drive More Traffic
  • YouTube Optimization Checklist
  • Content Marketing Cheat Sheet – Digital Content Best Practices
  • Adding Captions to Your Videos Cheat Sheet

DIGITAL CONTENT OPTIMIZATION COURSE OUTLINE

With over 50 videos, get the exact information you need when you need it.

  • Introduction2:14
  • Why is Content Optimization so Important?5:01
  • Content Optimization: General Principles2:00
  • General Principles – Keep it Short8:26
  • General Principles – Bite-sized Messages7:29
  • General Principles – Well-organized7:48
  • General Principles – Grab Attention Early6:06
  • General Principles – Clear Call to Action9:22

  • Optimizing Content for YouTube Ads: Introduction2:35
  • Core Principles for You Ads Success7:22
  • Optimizing Content for YouTube Ads Case Study: Samsung India Service10:19
  • Optimizing Content for YouTube Ads Case Study: Geico3:51
  • Optimizing Content for YouTube Ads Case Study: Christian Dior3:23
  • Optimizing Content for YouTube Ads Case Study: Mr. Clean3:17
  • Optimizing Content for YouTube: Introduction12:41
  • Video Production Tips10:01
  • Video Structure4:36
  • Video Style5:56
  • Optimize Videos For Search9:20
  • Choosing the Right Keywords5:30
  • Finding Keywords with Keywords Tool5:12
  • Finding Keywords with Keyword Keg2:46
  • Finding Keywords with Keywords Everywhere4:18
  • Case Study: Sara K Makeup Tutorial5:01
  • Case Study: Christen Dominique Makeup Tutorial5:28
  • Case Study: Makeup by Myrna3:36
  • Case Study: Kylie Rae Unboxing5:44
  • Case Study: The Law Simplified7:44
  • Case Study: Project Management4:23
  • Case Study: Marie Forleo4:31
  • Case Study: Downlite Bedding3:29
  • Case Study: Entrepreneur Magazine4:24

  • Optimizing Content for Facebook Introduction2:33
  • Anatomy of a Post2:36
  • Text11:36
  • Images10:58
  • Video7:12
  • Video Story Arc7:04
  • Optimizing Content for Facebook Case Study: Whole Foods28:36
  • Optimizing Content for Facebook Case Study: Dennis Yu3:35
  • Optimizing Content for Facebook Case Study: Silk17:18
  • Optimizing Content for Facebook Case Study: Miller Ferry17:52
  • Optimizing Content for Facebook Case Study: Accenture12:04
  • Optimizing Content for Facebook Case Study: Purina13:44

  • Optimizing Content for Display Ads: Introduction6:07
  • Optimizing Content for Display Ads: Ad Comparison Examples9:03
  • Optimizing Content for Display Ads: Why is Ad Optimization Important?12:24
  • Optimizing Content for Websites: Introduction9:14
  • Optimizing Content for Websites: Optimization in Use8:24
  • Optimizing Content for Landing Pages: Introduction7:42
  • Optimizing Content for Landing Pages: Case Study – LiveChat Services vs FreshChat4:06
  • Optimizing Content for Landing Pages: Case Study – Enfamil vs. Similac7:08
  • The Importance of Testing Content4:49
  • Types of Content Testing8:59
  • Content Testing: Case Study – Tide2:45
  • Content Testing: Checklist3:47

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

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We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

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Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

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NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

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Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

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Excellent !

Excellent course materials that take one's career to the next Level.

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An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

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GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

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of our members have said that our course has had a positive impact on their career.

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of our members have been promoted after completing one of our courses.

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of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

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Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

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Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

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