Digital Marketing Strategy Course

EARN YOUR CERTIFICATE IN DIGITAL MARKETING STRATEGY !

  • 3.5+ hours with 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Most businesses (of all sizes) tend to start with tactics, not strategies. This approach often leads to poor investments and unsuccessful executions. Having a clear digital marketing strategy in place will maximize your return on investment, and get you the results you want.
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this Digital Marketing Strategy Course.
  • Learn how to define your goals, strategies, objectives, and tactics
  • Understand the marketing funnel so your efforts reach the right audience
  • Get a comprehensive view of the digital ecosystem
  • Learn two different frameworks to prioritize your digital marketing efforts
  • Discover how to make smart digital decisions to get the most impact

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Digital Marketing Strategy Action Planner
  • Digital Marketing Strategy Checklist
  • Digital Marketing Strategy Cheat Sheet
  • Digital Measurement and KPI Cheat Sheet
  • Digital Strategy Template – Strategic Plan: GSOT
  • Digital Marketing Strategy Plan – 1-page Summary
  • Online Reviews Playbook Strategy – A Clear Strategy to Get and Manage Reviews
  • Organizational Structure – Building an Organizational Chart for Your Digital Team

DIGITAL MARKETING STRATEGY COURSE OUTLINE

With 50 videos, get the exact information you need when you need it.

  • Introduction2:10
  • What is a Digital Strategy?5:34
  • Why Do You Need a Digital Strategy?3:07
  • The Steps to Build a Digital Marketing Plan2:39
  • The Importance of Digital Strategy Case Study: Hospital8:23
  • The Importance of Digital Strategy Case Study: Krista Neher5:38
  • Biggest Digital Challenges1:49
  • How a Clear Plan Helps7:43
  • The Benefits of a Clear Plan2:36

  • Building a Solid Strategy Step 1: Listen4:48
  • Listening to Consumers3:19
  • Listening to the Competition3:59
  • Listening to Your Category or Industry4:23
  • Building a Solid Strategy Step 2: Marketing Strategy1:04
  • Marketing Strategy: The GSOT Framework9:01
  • Marketing Strategy: What is a Goal?2:38
  • Marketing Strategy: What is a Strategy?6:51
  • Marketing Strategy: What is an Objective?8:01
  • Marketing Strategy: What is a Tactic?5:33
  • Marketing Strategy: The Customer Experience5:13
  • Marketing Strategy: Buying is a Process2:43
  • Marketing Strategy: “ANCRA”3:18
  • Marketing Strategy: “ANCRA” – Attract6:01
  • Marketing Strategy: “ANCRA” – Nurture7:02
  • Marketing Strategy: “ANCRA” – Convert2:29
  • Marketing Strategy: “ANCRA” – Retain and Grow1:49
  • Marketing Strategy: “ANCRA” – Advocate2:47

  • The Digital Ecosystem5:37
  • Tactics: Social Media5:39
  • Tactics: Ads5:18
  • Tactics: SEO2:40
  • Tactics: Website3:27
  • Tactics: Conversation Marketing4:35
  • Tactics: Email1:54
  • Tactics: CRM2:43
  • Tactics: Mobile2:50
  • Determining the Right Tactics1:13
  • Connecting Strategy to Tactics6:22

  • Cascading “GSOT”3:38
  • Linking KPIs to “GSOT”6:48
  • Beware Simplistic Measurement4:33
  • Prioritizing Digital: Where to Start1:20
  • Prioritizing Digital: Hero, Hub, Hygiene9:43
  • Prioritizing Digital: Investment-Impact Analysis9:42
  • Investment1:40
  • Impact3:17
  • What if I Don’t Know the Impact?5:16
  • Analyze and Improve4:23
  • Integrating Digital5:00
  • Measurement For the Success of Your Facebook Page2:24

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

170K+

MEMBERS WORLDWIDE

30K+

CERTIFIED MEMBERS

170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

OVER 170,000+ MEMBERS

GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

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