Email Marketing Course

EARN YOUR CERTIFICATE IN EMAIL MARKETING !

  • 5+ hours with over 40 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Email is one of the most effective forms of marketing, and businesses who are doing it right are getting big results. In this Email Marketing Course, you’ll learn how to approach email marketing strategically to build a list, create content that interests them, and entice them to take actions that tie to your overall business objectives. You will love the results you get for your business when you implement the actionable tips in this email marketing master class!
Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.
  • Learn the basics of why email marketing STILL works and current trends
  • Discover different types of software and how to make the right choice for you
  • Walkthrough setting up and executing successful email marketing campaigns
  •  Learn who to target and how to build catchy subject lines that get opened
  • Analyze and optimize campaigns to get next-level results

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Email Marketing Quick-Start Guide
  • Email Marketing Checklist
  • Email Marketing Tips & Tricks
  • Email Marketing Glossary

EMAIL MARKETING COURSE OUTLINE

With over 40 videos, get the exact information you need when you need it.

  • Why Email Marketing is Important8:35
  • Email Marketing Trends4:51
  • Effective Email Marketing is 3 Things6:03
  • Email Strategy10:46
  • Building an Email Plan3:39
  • Email Software Options9:18
  • CAN-SPAM Act2:47

  • Email Strategy and Examples21:24
  • Target Audience7:46
  • Get Email Addresses in 3 Ways1:02
  • Why You Shouldn’t Buy Email Lists3:41
  • Collecting Email Addresses Online9:46
  • Best Practices for Opt-in Forms9:36
  • Collecting Email Addresses Offline8:37
  • Touchpoint Analysis4:55
  • Why Will People Share Their Email Addresses5:31
  • Sending Emails – Platforms2:29
  • Anatomy of an Email11:24
  • Sending Emails – Deliverability8:39
  • When is the Best Time to Send an Email11:18
  • Driving Email Opens12:50
  • Driving Email Action7:49
  • Driving Email Action with Personalization9:31
  • Driving Email Action with Great Content24:57
  • Tips for Successful Strategy2:37

  • Introduction1:49
  • Trends in Digital Advertising8:13
  • The Benefits of Digital Advertising11:32
  • The Challenges of Digital Advertising7:45
  • How to Grow Media Impact4:47
  • Ad Channel Overview10:33
  • Ad Formats3:08
  • Steps to Building an Ad Plan4:36
  • What Do You Want?6:35
  • Who Do You Want?5:34
  • Overview of Facebook Ads8:52
  • Overview of Search Ads3:29
  • Overview of Display Ads5:26
  • Overview of Video Ads2:04

  • Emails That Improve ROI7:01
  • Email Autoresponders4:04
  • Segmentation11:15
  • Google Analytics: Conversion Tracking Implementation7:55

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

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We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
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GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

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of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

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