Facebook Advertising Course

EARN YOUR CERTIFICATE IN FACEBOOK Ads !

  • 5.5+ hours with over 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Facebook advertising is a powerful way to grow your business online. In this Facebook Advertising Course you will discover exactly why Facebook Ads are so powerful and how you can harness them to bring your business results to the next level.
  • Develop an understanding of how Facebook ads fit into your overall strategy
  • Master ad targeting and buying options to get the most out of your resources
  • Discover ad content best practices to engage your audience
  • Dive into proper ad setup
    • Learn advanced strategies, including testing, to boost your results.

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Facebook Ads Quick-Start Guide
  • Paid Digital Advertising Quick-Start Guide
  • Digital Advertising Strategy – The OCTO Model

Facebook Advertising COURSE OUTLINE

With over 80 videos, get exactly what you need when you need it.

  • Facebook Ads Introduction                                                            1:02
  • Why are Facebook Ads so Powerful                                              4:27
  • Organic Reach is Dead                                                                  2:30
  • Ad Strategy – Utilizing “OCTO”                                                      2:48
  • “OCTO” – Step One: Objectives                                                    2:36
  • “OCTO” – Step Two: Content                                                        2:26
  • “OCTO” – Step Three: Targeting                                                   4:10
  • “OCTO” – Step Four: Optimization                                                2:35
  • “OCTO” – Be Deliberate                                                                2:18

  • How Much Do Facebook Ads Cost                                                6:29
  • What Types of Businesses Run Facebook Ads                              2:17
  • Buying Facebook Ads                                                                    5:34
  • Setting Your Facebook Ad Strategy                                               6:16
  • Choosing Your Marketing Objectives                                            13:09
  • Ad Targeting: Custom Audiences                                                   6:39
  • Ad Targeting: Look-Alike Audiences                                               3:24
  • Ad Targeting: Locations and Demographics                                   2:17
  • Ad Targeting: Detailed Targeting                                                   11:40
  • Ad Targeting: Connections                                                             1:24
  • Creating Great Ad Content                                                            12:47

  • Content Optimization: Introduction                                                   2:14
  • Why is Content Optimization So Important?                                    5:01
  • Content Optimization: General Principles                                        2:00
  • General Principles: Keep it Short                                                     8:26
  • General Principles: Bite-sized Messages                                         7:29
  • General Principles: Well-organized                                                  7:48
  • General Principles: Grab Attention Early                                          6:06
  • General Principles: Clear Call to Action                                            9:22
  • Optimizing Content for Facebook: Introduction                                 2:33
  • Optimizing Facebook: Anatomy of a Post                                         2:36
  • Optimizing Facebook: Text                                                              11:36
  • Optimizing Facebook: Images                                                         10:58
  • Optimizing Facebook: Video                                                             7:12
  • Optimizing Facebook: Video Story Arc                                             7:04
  • Audience Insights                                                                              2:49
  • Pro Tip: Growing Page Likes                                                            2:23

  • Budget and Scheduling                                                                   10:57
  • Determining Your Budget                                                                  6:46
  • Determining Your Ad Type                                                                 3:14
  • Set Key Performance Indicators (KPIs)                                             4:55
  • Measuring Your Ad Performance                                                       3:05
  • Analyzing Your Ad Performance                                                        5:45
  • Understanding the Different Ad Types                                             20:17
  • Understanding Ad Structure                                                              4:33
  • Creating Audiences                                                                           2:17
  • Choosing Your Ad Placement                                                           6:16
  • How Facebook Ads Are Purchased                                                14:19
  • Facebook Ad Pacing                                                                         3:58
  • Focusing Your Ad Objectives                                                            3:39
  • The Importance of Analyzing Ad Performance                               12:57
  • Taking Your Measurement and Reporting
    Next Level                                                                                        4:13
  • Analyzing Ad Performance: Your Relevance Score                         4:10
    37 – Analyzing Ad Performance: Evaluating the Success
    of Your Ad                                                                                         3:03
  • Optimizing Facebook Ads vs A/B Testing                                         4:03
  • Nailing the Facebook Ad Set and Structure
    to Maximize Success                                                                      12:09
  • Fixing an Ineffective ad                                                                     4:46

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

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FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

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