Facebook Marketing

EARN YOUR CERTIFICATE IN FACEBOOK MARKETING !

 
      • 6+ hours with over 80 videos
      • Real-world examples and demos
      • Beginner to advanced
      • Access for 1 year
      • Downloads: checklists, templates and tip sheets
      • BONUS: Digital Marketing Tool Reviews ($97 value)
      • BONUS: High-Impact Training ($97 value)
      • Over $1400 in partner discounts

WHAT YOU’LL LEARN

With billions of users, you can’t afford to ignore Facebook – your clients, competitors, suppliers, employees, partners, and prospects are all there.
Everyone, from beginner to advanced, will find practical and actionable ways to get results.
  • Understand how you can grow your business using Facebook
  • Learn best practices for creating and optimizing your Page
  • Discover how to build the right audience for your business
  • Create compelling content that engages on Facebook
  • Explore advanced Facebook insights to understand results
    • Unlock hidden features and functionality to boost your results

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Facebook Pages Quick-Start Guide
  • Facebook Business Manage Quick-Start Guide
  • Facebook Pages Tips & Tricks
  • Facebook Company Page Checklist
  • Social Media Priorities Quick-Start Guide
  • Adding Captions to Your Videos Cheat Sheet
  • Social Media Content Ideas Cheat Sheet

Facebook Marketing COURSE OUTLINE

With over 80 videos, get exactly what you need when you need it.

  • Facebook Ads Introduction                                                            1:02
  • Why are Facebook Ads so Powerful                                              4:27
  • Organic Reach is Dead                                                                  2:30
  • Ad Strategy – Utilizing “OCTO”                                                      2:48
  • “OCTO” – Step One: Objectives                                                    2:36
  • “OCTO” – Step Two: Content                                                        2:26
  • “OCTO” – Step Three: Targeting                                                   4:10
  • “OCTO” – Step Four: Optimization                                                2:35
  • “OCTO” – Be Deliberate                                                                2:18

  • How Much Do Facebook Ads Cost                                                6:29
  • What Types of Businesses Run Facebook Ads                              2:17
  • Buying Facebook Ads                                                                    5:34
  • Setting Your Facebook Ad Strategy                                               6:16
  • Choosing Your Marketing Objectives                                            13:09
  • Ad Targeting: Custom Audiences                                                   6:39
  • Ad Targeting: Look-Alike Audiences                                               3:24
  • Ad Targeting: Locations and Demographics                                   2:17
  • Ad Targeting: Detailed Targeting                                                   11:40
  • Ad Targeting: Connections                                                             1:24
  • Creating Great Ad Content                                                            12:47

  • Setting Up Your Facebook Page – Introduction                                3:16
  • Setting Up Your Facebook Page – Do I Need
    A Personal Account?                                                                        1:18
  • Setting Up Your Facebook Page – Creating Your Page                 10:09
  • Setting Up Your Facebook Page – Page Settings                          11:45
  • Setting Up Your Facebook Page – Edit Your Layout                        3:48
  • Setting Up Your Facebook Page – Adding Tabs                              1:42
  • Setting Up Your Facebook Page – Assigning Page Roles               2:59
  • Setting Up Your Facebook Page – Best Practices For Profile and Cover Images                                                                                             3:52
  • Setting Up Your Facebook Page – Best Practices For Name and Username                                                                                        2:42
  • Getting The Most From Messenger                                                 6:03
  • The Power of Events                                                                       4:54
  • Facebook Groups Versus Pages                                                     5:07
  • Promoting Your Facebook Page – Introduction                               3:39
  • Promoting Your Facebook Page – Growing Likes                          11:09
  • Posting Content – Texts Posts                                                         5:05
  • Posting Content – Photo And Video Posts                                       3:23
  • Posting Content – Avertising Your Business                                    2:25
  • Posting Content – Create An Offer                                                  1:24
  • Posting Content – Live Video                                                          4:31
  • Posting Content – Get Messages                                                   1:26
  • Posting Content – Get Phone Calls                                                1:35
  • Posting Content – Publish A Job                                                     2:28
  • Posting Content – Help People Find Your Business                       1:31
  • Posting Content – Create An Event                                                1:22
  • Posting Content – Write A Note                                                       2:13
  • Posting Content – How Often Should I Be Posting                         5:19

  • Communication Mgmt & Moderation Strategy                                   4:47
  • Defining Your Workflow – How and When to Post and Respond      8:10
  • Using Automation Tools                                                                     4:43
  • Optimizing Content For Facebook                                                     3:34
  • Best Practices For Facebook Posts                                                  8:36
  • Best Practices For Using Images                                                      7:49
  • Best Practices For Using Video                                                         7:50
  • Case Study: Optimizing Your Reach – Miller Ferry                           7:28
  • Case Study: Optimizing Your Reach – Great Parks of Hamilton County                                                                                                              5:52
  • Case Study: Video Cover – US Figure Skating                                1:26
  • Optimizing Content – The 5-Minute Rule                                          3:11
  • Facebook Live Demo                                                                        5:44
  • Advanced Facebook Insights                                                          15:14
  • Advanced Facebook Insights – People Section                                4:03
  • AdvacedFacebook Insights – Using AdBuilder to Learn About Your Audience                                                                                           9:00
  • Facebook Page Management – Publishing Tools                             3:47
  • Facebook Page Management – Messages                                      1:59
  • Facebook Page Management – Notifications                                   1:10
  • Facebook Page Management – Event Features and Functions      5:09
  • Incorporating Holidays and Pop Culture References Into Posts      3:11

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

170K+

MEMBERS WORLDWIDE

30K+

CERTIFIED MEMBERS

170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

OVER 170,000+ MEMBERS

GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

Download Brochure