Facebook Marketing


      • 6+ hours with over 80 videos
      • Real-world examples and demos
      • Beginner to advanced
      • Access for 1 year
      • Downloads: checklists, templates and tip sheets
      • BONUS: Digital Marketing Tool Reviews ($97 value)
      • BONUS: High-Impact Training ($97 value)
      • Over $1400 in partner discounts


With billions of users, you can’t afford to ignore Facebook – your clients, competitors, suppliers, employees, partners, and prospects are all there.
Everyone, from beginner to advanced, will find practical and actionable ways to get results.
  • Understand how you can grow your business using Facebook
  • Learn best practices for creating and optimizing your Page
  • Discover how to build the right audience for your business
  • Create compelling content that engages on Facebook
  • Explore advanced Facebook insights to understand results
    • Unlock hidden features and functionality to boost your results


We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Facebook Pages Quick-Start Guide
  • Facebook Business Manage Quick-Start Guide
  • Facebook Pages Tips & Tricks
  • Facebook Company Page Checklist
  • Social Media Priorities Quick-Start Guide
  • Adding Captions to Your Videos Cheat Sheet
  • Social Media Content Ideas Cheat Sheet

Facebook Marketing COURSE OUTLINE

With over 80 videos, get exactly what you need when you need it.

  • Facebook Ads Introduction                                                            1:02
  • Why are Facebook Ads so Powerful                                              4:27
  • Organic Reach is Dead                                                                  2:30
  • Ad Strategy – Utilizing “OCTO”                                                      2:48
  • “OCTO” – Step One: Objectives                                                    2:36
  • “OCTO” – Step Two: Content                                                        2:26
  • “OCTO” – Step Three: Targeting                                                   4:10
  • “OCTO” – Step Four: Optimization                                                2:35
  • “OCTO” – Be Deliberate                                                                2:18

  • How Much Do Facebook Ads Cost                                                6:29
  • What Types of Businesses Run Facebook Ads                              2:17
  • Buying Facebook Ads                                                                    5:34
  • Setting Your Facebook Ad Strategy                                               6:16
  • Choosing Your Marketing Objectives                                            13:09
  • Ad Targeting: Custom Audiences                                                   6:39
  • Ad Targeting: Look-Alike Audiences                                               3:24
  • Ad Targeting: Locations and Demographics                                   2:17
  • Ad Targeting: Detailed Targeting                                                   11:40
  • Ad Targeting: Connections                                                             1:24
  • Creating Great Ad Content                                                            12:47

  • Setting Up Your Facebook Page – Introduction                                3:16
  • Setting Up Your Facebook Page – Do I Need
    A Personal Account?                                                                        1:18
  • Setting Up Your Facebook Page – Creating Your Page                 10:09
  • Setting Up Your Facebook Page – Page Settings                          11:45
  • Setting Up Your Facebook Page – Edit Your Layout                        3:48
  • Setting Up Your Facebook Page – Adding Tabs                              1:42
  • Setting Up Your Facebook Page – Assigning Page Roles               2:59
  • Setting Up Your Facebook Page – Best Practices For Profile and Cover Images                                                                                             3:52
  • Setting Up Your Facebook Page – Best Practices For Name and Username                                                                                        2:42
  • Getting The Most From Messenger                                                 6:03
  • The Power of Events                                                                       4:54
  • Facebook Groups Versus Pages                                                     5:07
  • Promoting Your Facebook Page – Introduction                               3:39
  • Promoting Your Facebook Page – Growing Likes                          11:09
  • Posting Content – Texts Posts                                                         5:05
  • Posting Content – Photo And Video Posts                                       3:23
  • Posting Content – Avertising Your Business                                    2:25
  • Posting Content – Create An Offer                                                  1:24
  • Posting Content – Live Video                                                          4:31
  • Posting Content – Get Messages                                                   1:26
  • Posting Content – Get Phone Calls                                                1:35
  • Posting Content – Publish A Job                                                     2:28
  • Posting Content – Help People Find Your Business                       1:31
  • Posting Content – Create An Event                                                1:22
  • Posting Content – Write A Note                                                       2:13
  • Posting Content – How Often Should I Be Posting                         5:19

  • Communication Mgmt & Moderation Strategy                                   4:47
  • Defining Your Workflow – How and When to Post and Respond      8:10
  • Using Automation Tools                                                                     4:43
  • Optimizing Content For Facebook                                                     3:34
  • Best Practices For Facebook Posts                                                  8:36
  • Best Practices For Using Images                                                      7:49
  • Best Practices For Using Video                                                         7:50
  • Case Study: Optimizing Your Reach – Miller Ferry                           7:28
  • Case Study: Optimizing Your Reach – Great Parks of Hamilton County                                                                                                              5:52
  • Case Study: Video Cover – US Figure Skating                                1:26
  • Optimizing Content – The 5-Minute Rule                                          3:11
  • Facebook Live Demo                                                                        5:44
  • Advanced Facebook Insights                                                          15:14
  • Advanced Facebook Insights – People Section                                4:03
  • AdvacedFacebook Insights – Using AdBuilder to Learn About Your Audience                                                                                           9:00
  • Facebook Page Management – Publishing Tools                             3:47
  • Facebook Page Management – Messages                                      1:59
  • Facebook Page Management – Notifications                                   1:10
  • Facebook Page Management – Event Features and Functions      5:09
  • Incorporating Holidays and Pop Culture References Into Posts      3:11



Save on hand-selected efficiency and design tools with discounts unavailable to the general public.


Get big results with fast-paced and inspirational training packed with practical pro tips!


Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

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Personalized Online Digital Marketing Course is taught by industry experts in a
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Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.



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