INFLUENCER MARKETING Course

EARN YOUR CERTIFICATE IN INFLUENCER MARKETING !

  • 3+ hours with over 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Influencer marketing is growing quickly as more and more brands are looking for creative and relevant ways to grow online. This Influencer Marketing Course will show you exactly how to create an influencer marketing plan for your business; regardless of your budget or size.
Discover practical and actionable ways to work with influencers regardless of your budget or experience level in this Influencer Marketing Course.
  • Learn about how businesses use influencers to connect with audiences
  • Create an influencer marketing plan that matches your business objectives
  • Master validating and recruiting influencers
  • Execute an influencer marketing plan with best practices
  • Learn how to measure the success of your influencer campaign

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Influencer Marketing Quick-Start Guide
 
  • Influencer Marketing Strategy
 

INFLUENCER MARKETING COURSE OUTLINE

With over 50 videos, get the exact information you need when you need it.

 

  • Influencer Marketing Introduction1:35
  • What is Influencer Marketing?2:38
  • What Does Influencer Marketing Look Like?5:20
  • What Do Influencer Campaigns Look Like?5:18
  • Influencer Marketing Case Study: Moto Z5:19
  • Influencer Marketing Case Study: Canon3:33
  • Who is an Influencer?4:43
  • Types of Influencers5:33
  • Influencer vs. Advocate5:17
  • Why Do Businesses Use Influencers?6:58
  • What Type of Brands Do Influencer Marketing?6:22

  • STEPS FOR INFLUENCERS: VALIDATE & RECRUIT1:07
  • Validating Influencers: Reach2:40
  • Validating Influencers: Relevance3:17
  • Validating Influencers: Resonance3:21
  • Validating Influencers: Right3:16
  • Validating Influencers: Score Influencers to Determine Fit5:43
  • Validating Influencers: Pricing Influencer Payments1:31
  • Validating Influencers: Influencer Pricing Formula12:37
  • Recruiting Your Influencer8:43
  • Recruiting Your Influencer: Contracts, Usage Rights & Exclusivity2:16
  • STEPS FOR INFLUENCERS: EXECUTE1:34
  • Execute: Link to Business Goal2:35
  • Execute: Collaborate for Great Content4:30
  • Execute: Giving Relevant Details to Your Influencer4:20
  • Execute: Content & Delivery Requirements1:58
  • Execute: Deciding How Prescriptive You Will Be5:51
  • Execute: Process for Content Approval2:06
  • Execute: Creative Guidelines2:29
  • Execute: Promotion Plan3:39
  • Execute: Legal Issues3:21

  • Steps for Influencers Overview5:38
  • STEPS FOR INFLUENCERS: GOALS7:44
  • STEPS FOR INFLUENCERS: PLAN2:13
  • Building Your Plan: The Approach10:17
  • Building Your Plan: The Number of Influencers1:30
  • Building Your Plan: Creating the Idea5:50
  • Building Your Plan: Plan Details2:06
  • Building Your Plan: Compensation & Budget5:34
  • Building Your Plan: Timeframe2:10
  • Building Your Plan: KPIs & Success2:55
  • STEPS FOR INFLUENCERS: IDENTIFYING INFLUENCERS4:06
  • Identifying Influencers: Size & Following4:22
  • Identifying Influencers: How to Find Them5:40

  • STEPS FOR INFLUENCERS: MEASUREMENT1:37
  • Measurement: Measuring Success4:15
  • Measurement: 3 Types of Metrics2:49
  • Measurement: Complete Measurement2:09
  • Integrating Influencer Marketing2:16
  • Reusing Influencer Content2:15

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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MEMBERS WORLDWIDE

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170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

OVER 170,000+ MEMBERS

GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

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