Instagram Advertising Course

EARN YOUR CERTIFICATE IN INSTAGRAM MARKETING

  • 4+ hours with over 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Discover how to get better results faster with Instagram with this master class. Showcase your brand’s personality, connect with potential customers and even drive sales through video and images. Plus, Instagram provides great content for other social networks like Facebook, Twitter, Pinterest and even your website!
Everyone, from beginner to advanced users, will find practical and actionable ways to get results from this Instagram marketing course.
  • Learn the difference between a personal and business Instagram account
  • Create an Instagram business strategy for success
  • Discover how to set up your Instagram business account
  • Learn how to grow and cultivate followers on Instagram.
    • Develop and execute a content strategy with best practices.

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Instagram Quick-Start Guide
  • Social Media Priorities Quick-Start Guide – Plus Steps to Getting Started
  • Instagram Tips & Tricks
  • Adding Captions to Your Videos Cheat Sheet
  • Social Media Content Ideas Cheat Sheet

INSTAGRAM MARKETING COURSE OUTLINE

With over 50 videos, get the exact information you need when you need it.

  • Introduction                                                                                      2:36
  • What is Instagram                                                                            1:59
  • How Instagram Works                                                                      4:51
  • Why Do People Use Instagram?                                                      3:46
  • Why Do Businesses Use Instagram?                                               6:48
  • Connecting & Engaging                                                                    3:56
  • What Makes Instagram Special?                                                      1:27
  • Key Demographics – Who Uses Instagram?                                    3:17
  • What Makes Instargram so Attractive to Businesses?                      2:36
  • What Companies Are Sharing                                                           3:40
  • What is the Difference Between a Personal and Business Account?2:11
  • Features of your Instagram Page                                                       4:36
  • Instagram Mobile Features                                                                1:54

  • Setting Your Business Strategy – Listening                                     7:29
  • Setting Your Business Strategy – Marketing Strategy & Target Audience                                                                                                           4:34
  • How Users See Your Content – The Instagram Content Algorithm  7:14
  • How Users See Your Content – How Do I Beat the Algorithm          2:32
  • Content Strategy – Quality Over Quantity                                        1:31
  • Content Strategy – Best Practices                                                   5:49
  • Content Strategy – Your Content Options                                        7:16
  • Content Strategy – What Makes a Great Post?                              13:10
  • How Often Should I Post?                                                                9:16
  • What is the Best Time of Day to Post?                                             2:35
  • Advertising on Instagram                                                                  6:29
  • Introduction to Analytics                                                                    4:22
  • Communicating and Interacting Within the Instagram Community   4:23

  • Getting Started on Instagram: Introduction                                          2:33
  • Getting Started on Instagram: Setting Up A Business Account           6:38
  • Getting Started on Instagram: What Other Businesses Are Doing      2:13
  • Getting Started on Instagram: Should I Choose A Personal or Business Account?                                                                                              7:35
  • Getting Started on Instagram: How to Grow Followers                       8:59
  • Using Community Building to Grow Followers                                    6:17
  • Hashtags                                                                                             6:53
  • Hashtag Like A Pro                                                                              4:36
  • Misuse of Hashtags                                                                             2:59
  • Instagram Analytics                                                                             9:45
  • Integrating Influencers                                                                         7:28
  • Using Instagram as a Contest Platform and Conversation Driver       2:56
  • Community Management                                                                    3:06

  • Increasing Visibility: Adding Tags                                                      2:53
  • Increasing Visibility: Advertising                                                        2:19
  • Defining Your Content Style                                                              4:17
  • Instagram Automation                                                                       4:19
  • Automation Workarounds and Risks                                                4:09
  • “Re-Gramming” – Sharing Other People’s Content                          3:45
  • Pro Tip: Making Your Profile More Engaging                                    2:38
  • Pro Tip: Well-Performing Photos – Photos That Convey Emotion    3:10
  • Pro Tip: 5 Types of Photos to Drive Engagement                             7:45
  • Case Study: Pure Michigan                                                              5:48
  • Case Study: Buffer                                                                           2:56
  • Case Study: Optimizing Your Photos                                               4:42
  • Case Study: Koyal Wholesale                                                          3:07

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

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The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

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Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

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When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

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Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

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With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

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Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

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