Search Advertising Course

EARN YOUR CERTIFICATE IN SEARCH ADVERTISING !

  • 4+ hours with over 40 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN:

Search ads, which are a type of PPC (Pay Per Click) advertising, are an effective way to get results such as leads, sales, and awareness. In this search advertising course you will learn how to setup and effectively run search ad campaigns to improve your marketing results, including:
Everyone, from beginner to advanced users, will find practical and actionable ways to get results from PPC search ads in this search advertising course.
  • Learn search ads basics and how to start a search ad campaign
  • Determine your business objectives for search ads and the best options
  • How to think strategically when building your campaigns and ads
  • Learn about targeting to get your ads to the right people at the right time.
  • Discover advanced optimization tactics to boost your results

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Digital Advertising Strategy – The OCTO Model
  • Digital Advertising Quick-Start Guide
  • Google Ads Quick-Start Guide
  • Campaign Analysis Checklist – Your Ads Are Failing. What Do You Do?
  • Search Ads and Landing Pages Checklist
  • Online Advertising Glossary Cheat Sheet

SEARCH ADVERTISING COURSE OUTLINE

With over 40 videos, get the exact information you need when you need it.

  • What are Search Ads?4:25
  • Why are Search Ads Important?8:52
  • Where to Buy Search Ads1:00
  • Understanding Bidding2:00
  • How Search Ads are Ranked1:35
  • What Affects Quality Score?4:56
  • Steps to Building Search Ads3:24

  • Anatomy of a Search Ad4:13
  • Setting Up Ad Extensions5:21
  • Ad Extensions Explained7:43
  • Dynamic Keyword Insertion5:58
  • How to Build Great Search Ads3:30
  • Landing Pages8:34
  • NOINDEX Landing Pages7:12
  • Trademark Usage in Search Ads7:21

  • Search Ads Optimization4:49
  • Search Ads Metrics7:39
  • Implement Tracking for Search Ads5:27
  • Bid & Budget Optimization9:54
  • How Much Should You Spend on Search Ads?3:41
  • Keyword Optimization13:33
  • Ad Optimization12:03
  • Ad Scheduling5:52
  • Click Fraud7:27
  • Import Google Ads Campaigns into Bing Ads5:16

  • Search Ads Goals1:30
  • Search Ads Strategy4:55
  • Search Ads Bidding Strategies7:02
  • Search Ads Campaign Structure10:47
  • How to Choose Objectives in Google and Bing Ads2:40
  • Understanding Conversions7:46

  • Search Ads Targeting1:35
  • Search Ads Targeting – Explicit vs. Implicit Search2:43
  • Keyword Targeting2:39
  • Keyword Match Types12:28
  • Negative Keywords5:20
  • Keywords: Create Seed List5:41
  • Keywords: Research8:11
  • Keywords: Refine2:49
  • Keywords: Identify Keyword Targets9:06
  • Align Keywords with Search Intent6:07
  • Targeting by Demographic5:32
  • Targeting by Location6:06
  • Targeting by Interest2:54
  • Retargeting or Remarketing Ads6:55

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

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FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

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