SEO MASTER CERTIFICATION

ACTION PLANNERS, STRATEGY GUIDES + MORE

  • Industry  accredited
  • 41+ hours and over 250 videos
  • Access for 1 year (with updates)
  • Downloads: templates, checklists, and tip sheets
  • 1:1 Office hours with an instructor
  • Monthly Q&A call and updates
  • Private Facebook group
  • Bonus: Crash Courses ($776)
  • Bonus: PDF of 2 bestselling books ($45)
  • Bonus: Digital Process & Workflows Course ($397)
  • Bonus: Digital Marketing Tools training ($97)
  • Bonus: High-Impact Trainings ($97)
  • Bonus: Over $1400 in partner tool discounts

GET CERTIFIED AT YOUR PACE

20+ HOURS OF EXPERT-LED VIDEO TRAINING

Step-by-step beginner to advanced content with live examples, case studies, tips, and downloads to accelerate your results.

1-2-3-4 STEPS TO CERTIFICATION

Get training, pass the exam, submit your planner, and display your credentials! In as short as a weekend or take up to a year to get your social media certificate.

1:1 OFFICE HOURS WITH AN INSTRUCTOR

Get answers and advice 1:1 from an experienced instructor. It’s like having a consultant on-demand to support you.

THIS CERTIFICATION WILL HELP YOU:

  • Get better results faster from your SEO efforts
  • Expand your career opportunities
  • Discover exactly how to implement with downloads and templates
  • Showcase your knowledge and expertise
  • Learn everything from strategy to execution
  • Share your credentials online and grow your credibility
Businesses of all industries are using SEO to grow their business and connect with customers. Why? Most businesses get about 60-80% of their traffic from organic search, and it’s usually the top three results in search that get the click. Without SEO you could be missing out on reaching a huge segment of your target audience.

WHAT’S INCLUDED:

FULL ACCESS for ONE YEAR to these eight master classes (including updates):

SEO Training

$197

Google Analytics

$197

Websites

$397

Copywriting for Search

$97

NanoByte Infosoft is an industry-recognized leader (15+ years) in digital marketing and social media training. This social media certification is accredited and recognized by OMCP and CPD – global leaders in certification. Upon the completion of your training, you will receive your social media certificate and a professional endorsement for your LinkedIn profile.

 

Our practical social media marketing certification gives you beginner to advanced content including strategies, tactics and pro-tips. Our video-based training includes:

  • Content organized in four levels: Essentials, Strategy, Management and Mastery to cover all knowledge and experience levels.
  • Engaging videos packed with real examples and demos.
  • Short video trainings (3 – 15 minutes) gets you exactly what you need when you need it.
  • Easy to navigate and skip to the most relevant content for you.
  • Over 40 hours of Master Classes, packed full of insightful information to make sure you get the most out of your social media strategy.
  • Bonus content and FAQs to keep you ahead of the curve.
  • Cross-platform (Mac and PC) and can be viewed on your laptop, tablet, or phone.

We are committed to your success so we provide templates, resources, downloads, checklists, and tip sheets to make implementation easy and actionable.

 

Your social media certification includes weekly 1:1 office hours with a highly-qualified trainer. This is like having your own personal coach or consultant (worth thousands of dollars) included in your registration.

Get the latest digital news updates, case studies, high-impact advanced trainings, bonus materials and more delivered to your inbox each week. You’ll also get access to our private Facebook group to connect and ask questions.

 

Industry accredited
42+ hours and over 300 videos
Access for 1 year (with updates)
Downloads: templates, checklists, and tip sheets
1:1 Office hours with an instructor
Monthly Q&A call and updates
Private Facebook group
Bonus: Crash Courses ($776)
Bonus: PDF of 2 bestselling books ($45)
Bonus: Digital Process & Workflows Course ($397)
Bonus: Digital Tool Reviews ($97)
Bonus: High Impact Training ($97)
Bonus: Over $1400 in partner discounts

SEO Master CERTIFICATION OUTLINE

Over 20 hours of Master Classes, packed with information to maximize your impact from SEO.

SEO TRAINING

  • What is SEO?1:31
  • SEO as Part of an Integrated Strategy2:11
  • The History and Future of SEO3:12
  • Why SEO is Important6:08
  • How Search Engines Work3:53
  • The “ART” of SEO2:52

  • Building a Strategic SEO Plan3:27
  • Industry & Audience Research16:04
  • Competitor Research8:15
  • Keyword Research16:10
  • SEO Strategy3:02
  • Technical Strategy9:37
  • Full-Funnel SEO11:31
  • Unique Selling Proposition2:22
  • Links4:04
  • Analytics4:47

  • Market Research & Analysis10:53
  • Market Research: Influencers7:25
  • Competitor Research11:32
  • Steps to Keyword Research – 1 Create Seed List5:41
  • Steps to Keyword Research – 2 Research8:11
  • Steps to Keyword Research – 3 Refine2:49
  • Steps to Keyword Research – 4 Identify Keyword Targets9:06
  • Keyword Matrix15:49
  • Strategy: Align KPIs to Goals9:10
  • Authority Audit: Links8:08
  • Backlink Analysis on Competitors2:38
  • Good vs. Bad Links7:45
  • Linkable Assets2:22
  • Link Outreach3:38
  • Relevance Audit: Content23:31
  • Technical Audit: Setup11:30
  • Technical Audit: Server11:20
  • Technical Audit: Site Wide14:39
  • Technical Audit: On-Page11:23
  • Technical Audit: Images4:48
  • Technical Audit: Mobile1:58
  • Technical Audit: Architecture & Linking6:41

  • Timeline For Effective SEO Planning8:34
  • Link Disavow8:41
  • Identify Link Opportunities19:41
  • Mobile SEO and AMP (Accelerated Mobile Pages)3:34
  • Dominate the SERPs15:22

  • How Do I Get My Local Business More Visibility in Google?4:56
  • How Do I Get More Positive Reviews?3:30
  • Should I Have Keywords In My Domain Name?2:20
  • Does Social Media Help SEO?2:14
  • Should My Site Be Secure?1:51

GOOGLE ANALYTICS

  • Course Introduction1:45
  • Why Analytics?2:08
  • Why Google Analytics?2:14
  • What Can Google Analytics Answer?1:37
  • How to Evaluate Success2:20
  • Analytics Reporting2:43

  • Setup: The Basics14:43
  • Setup: View Settings3:42
  • Setup: Filters15:36
  • Setup: Goals18:12
  • Setup: Google Ads (AdWords)1:39
  • Dashboard11:18
  • Dashboard Customization7:08

  • Data Introduction – Key Metrics7:51
  • Understanding Audience Metrics9:25
  • Understanding Acquisition Metrics7:06
  • Understanding Behavior Metrics19:49
  • Understanding Conversion Metrics7:58
  • Conversion Tracking Implementation7:55
  • Conversion Tracking Power Tip For Large Lists4:08
  • Gaining Insights From Conversion Tracking Data4:46
  • Measuring Google Ads (AdWords) Campaigns4:59

  • Good Measurement Starts with Strategy9:00
  • What is a KPI?3:10
  • What is the Difference Between a Measure and a KPI?3:46
  • Working with KPIs: Examples of How to Use KPIs6:38
  • KPI Watchouts2:15
  • How to Set KPIs2:58
  • What Makes a Good KPI3:36
  • The Three Types of KPIs Needed5:43
  • Site Search Tracking13:55
  • Get Rid of Annoying Spam Data with Custom Filters2:51
  • Event Tracking7:30
  • Segmenting Data8:09
  • Using the Channels Report for Analysis5:07
  • Using Report Advanced Features21:03
  • Using Primary and Secondary Dimensions within Reports18:24
  • Using Multi-Channel Attribution Data16:54
  • Adding Goals to Your AdWords Conversions2:28
  • Website Analytics Setup: When to Use Google Analytics and Google Tag Manager6:10
  • Using Behavior Flow to Evaluate UX5:04
  • Top Ten Questions Google Analytics Can Answer10:43

  • Do I Need a Privacy Policy On My Account?1:52
  • How Would I Know If the Tracking Stops Working on My Site?2:50
  • What Does the Green Check Mark in Google Analytics Reports Mean?1:37
  • What is a Good Bounce Rate?3:16
  • What Else Could “direct/none” Mean in Sources if Not All of it is Really Direct Traffic to My Site?4:17
  • If I Change to a Secure (https) Site Should My Google Analytics Settings Change?1:32

BONUS COURSE: HIGH-IMPACT TRAININGS

  • The Art of Productivity

  • AMP (Accelerated Mobile Pages) – Are They Right For You?
  • Digital Marketing in 2019 – What ACTUALLY Works
  • 7 Biggest Mistakes in Digital Marketing and How to Avoid Them

63 Ways to Improve Your Content

 

Social Media Efficiency and Effectiveness

 

WEBSITES

  • Introduction: The Importance of Websites4:24
  • Why Websites are Important2:28
  • Is Facebook a Substitute for a Webpage?3:16
  • Determine Your Website’s Purpose11:06
  • What Makes a Great Website?12:37
  • The Website Design Process12:31
  • How Much Should a Website Cost?7:56
  • What Content Should be on My Website?5:52
  • Website Platforms5:06
  • Mobile Websites5:27

  • Planning Your Website Strategically32:38
  • Planning: Information Architecture12:01
  • Planning: Content Strategy8:46
  • Design: User Experience13:59
  • Social Media and Websites13:14
  • Development: Mobile5:19
  • Why Mobile is Important3:36
  • Development: Website Speed11:46
  • Website Analytics19:42
  • Website Evaluation and A/B Testing10:53

  • The Four Components of Information Architecture8:54
  • Create Compelling Visuals15:47
  • Including Contact Information in Your Design16:08
  • Home Page Design4:21
  • Using Site Search14:53
  • Best Practices for Your Logo on Your Website6:18
  • Design With User Intent in Mind11:18
  • Design: Using Image Alt Tags and Title Tags10:37
  • Best Practices for Forms16:52
  • Website Navigation Best Practices6:17
  • Five Tips for Good Website Navigation13:41
  • Choosing the Right Mobile Approach4:20
  • Mobile Friendly Design Key Elements5:32
  • Evaluating Mobile Friendly Design4:06
  • Common Website Design Practices4:26
  • Implementing Schema Markup7:22
  • Website SEO Best Practices4:24
  • Why You Need Keywords on Your Website2:33

  • Three Steps You Can’t Afford to Miss When Redesigning Your Website16:30
  • How to Add a Custom Google Map to Your Site11:22
  • Get Your Site Visitors to Write Reviews11:32
  • How to Fix a Slow Website13:37
  • Website Analytics Setup: When to Use Google Analytics and Google Tag Manager6:10
  • Five WordPress Plugins for SEO and Efficiency22:38
  • Website URL Structure: Creating Clean URLs11:28
  • Creating Custom 404 Error Pages7:38
  • Website Translations3:38
  • Avoid These Big Website Mistakes5:44
  • Website Usability Testing22:45
 

  • When Should I Use Noindex?1:51
  • Should My Website be ADA Compliant?10:55
  • Should I Redesign My Site in WordPress?10:15
  • Should My Site be Secure?1:51
  • What is a Microsite?17:34
  • What is Source Code?3:05

COPYWRITING FOR SEARCH

  • Copywriting For Search Introduction1:37
  • Evolution of Search3:33
  • What is SEO Copywriting3:28
  • Myths About Copywriting for SEO6:01
  • Why Writing For Search is Different Than Traditional Copywriting3:28
  • Why SEO Copywriting is Important2:33
  • How Copywriting for Search Works3:11

  • Content Strategy1:30
  • What is Great Content?2:47
  • Great Content vs Bad Content7:08
  • Choosing the Right Keywords3:26
  • How Often Should I Update My Copy?3:51
  • Is Your Content Driving Results3:18

  • Keywords: Create Seed List5:41
  • Keywords: Research8:11
  • Keywords: Refine2:49
  • Keywords: Identify Keyword Targets9:06
  • Keywords for Every Stage of the Funnel4:49
  • The Writing Process2:28
  • Structuring Your Content5:27
  • Tips for Writing3:18

  • SEO Copywriting Best Practices8:07
  • How Many Words?2:02
  • Measuring Results5:41
  • Meta Tags Demystified8:14
  • On Page SEO Tips3:17
  • Content Creation Tools4:51

BONUS COURSE: DIGITAL TOOL REVIEWS

Social Media Automation with ITFFF

Social Media Scheduling with BufferApp

Twitter Automation: Buffer

Twitter Automation: ManageFlitter

Add Custom Social Media Feeds to Your Website with curator.io

Landscape by SproutSocial

  • Creating Videos with Adobe Spark
  • Creating Images with Adobe Spark
  • Creating Infographics with Piktochart
  • Creating Beautiful Images with Canva
  • Creating Videos with Animoto
  • Color Picker Tools
  • Add Motion Effects to Your Images with Pixaloop

  • Organize and Manage Your SEO with Screaming Frog
  • Keyword Research and Competitive Analysis with SEMrush
  • Google Trends
  • Run an SEO Audit On Your Site with WooRank

  • Understand Trending Content with BuzzSumo
  • Portent Content Idea Generator
  • Get Headline Inspiration (Maybe?) with Linkbait Generator
  • Focus Your Keyword Research with Answer the Public

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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MEMBERS WORLDWIDE

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CERTIFIED MEMBERS

170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​

OVER 170,000+ MEMBERS

GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

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of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly

Twitter

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

Anastasia

Digital Marketing Manager (Google)

THE NBI STUDENT SUPPORT TEAM

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

This Professional Diploma in Digital Marketing, DMI Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).

Having began as a total startup in the beginning, we understand all of the obstacles, hardships and challenges small business owners face. While we’ve grown tremendously since we were first founded, we have never (and will never) forget what it is like to be a small business owner juggling everything just trying to grow. It’s not small feat, but we’re thankful for our journey because it causes us to put a bigger emphasis on anticipating your needs and meeting them with our services. Whether you’ve dabbled a little bit on digital marketing but need help, understand digital marketing but don’t have the time to execute it properly or don’t know the first thing about digital marketing and the internet, we are here to meet you right where you are and get your business growing.

 

 

The industries we serve are not limited to a set few. We have helped small business owners in dentistry, ecommerce, law, food and hospitality, real estate and many more. Working with a digital marketing team that already has experience helping others in your industry succeed can you give peace of mind that we know what we’re doing not just in digital marketing, but specifically in marketing within your field of work. We still complete thorough research on your specific business and competition and such because no two businesses are the same, but being well-versed in countless industries definitely makes things more efficient and effective for us in marketing your business! Why would you settle for an average, cookie cutter marketing approach when you can work with an agency that has already carved a path to success within your specific industry? Trust NanoByte Infosoft to garner the results you’re looking for.

 

 

Whether you work with a smaller boutique marketing agency or a huge corporation to market your business, either way business owners often experience the fear of not being a priority. Smaller agencies often bite off more than they can chew, stretch themselves thin trying to serve as many clients as they can and provide you with mediocre service as a result. You may run into unreasonably long turnaround times, or receive poorly-executed work in this case. Oppositely, to bigger, corporate marketing chains you run the risk of being another client to them: another number to perform the same cardboard marketing efforts for. Not to mention larger agencies can afford to charge you an arm and leg for strategies that (in our opinion) don’t warrant the cost. That’s why we created NanoByte Infosoft with you in mind. We’re aware of the struggles listed (and not listed!) here that you as the business owner endure when looking for the perfect digital marketing agency to represent you. Your business is your baby, we get it! You want to partner with an expert company that is going to care about your business and your growth as much as you do, and this is exactly what you get when you partner with NanoByte Infosoft. You believe in the products and services you provide, and we believe in you. That’s why we center all of our marketing services, our pricing and our team around providing the best service and results possible at a rate small business owners can afford. If you’re ready to take your online presence by the horns and expedite your business growth, take the next step forwards and contact us today.

 
 

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