SOCIAL MEDIA MARKETING MASTER CERTIFICATION

ACTION PLANNERS, STRATEGY GUIDES + MORE

  • Industry accredited
  • 42+ hours and over 300 videos
  • Access for 1 year (with updates)
  • Downloads: templates, checklists, and tip sheets
  • 1:1 Office hours with an instructor
  • Monthly Q&A call and updates
  • Private Facebook group
  • Bonus: Crash Courses ($776)
  • Bonus: PDF of 2 bestselling books ($45)
  • Bonus: Digital Process & Workflows Course ($397)
  • Bonus: Digital Tool Reviews ($97)
  • Bonus: High Impact Training ($97)
  • Bonus: Over $1400 in partner discounts

GET CERTIFIED AT YOUR PACE

42 HOURS OF EXPERT-LED VIDEO TRAINING

Step-by-step beginner to advanced content with live examples, case studies, tips, and downloads to accelerate your results.

1-2-3-4 STEPS TO CERTIFICATION

Get training, pass the exam, submit your planner, and display your credentials! In as short as a weekend or take up to a year to get your social media certificate.

1:1 OFFICE HOURS WITH AN INSTRUCTOR

Get answers and advice 1:1 from an experienced instructor. It’s like having a consultant on-demand to support you.

THIS CERTIFICATION WILL HELP YOU:

  • Get better results faster from your social media marketing
  • Learn the most in-demand skills for career advancement
  • Grow your credentials and credibility with demonstrable skills
  • Drive the most impact for your time, effort, and resources
97% of businesses are active on social media, only 20% are seeing actual results. Your social media certificate and expertise can help produce the results that every business deserves.

WHAT’S INCLUDED:

FULL ACCESS for ONE YEAR to these eight master classes (including updates):

Social Media Strategy

$197

Facebook Marketing

$397

Facebook Advertising

$197

Instagram Marketing

$197

Twitter Marketing

$197

LinkedIn Marketing

$197

Pinterest Marketing

$197

Blogging Expert

$397
Taught by leading digital marketing experts, join NBI CEO, Krista Neher, and digital marketing pioneer, Allison Chaney as they detail proven strategies with a combined 30+ years experience in social media and digital marketing.

NanoByte Infosoft is an industry-recognized leader (15+ years) in digital marketing and social media training. This social media certification is accredited and recognized by OMCP and CPD – global leaders in certification. Upon the completion of your training, you will receive your social media certificate and a professional endorsement for your LinkedIn profile.

 

Our practical social media marketing certification gives you beginner to advanced content including strategies, tactics and pro-tips. Our video-based training includes:

  • Content organized in four levels: Essentials, Strategy, Management and Mastery to cover all knowledge and experience levels.
  • Engaging videos packed with real examples and demos.
  • Short video trainings (3 – 15 minutes) gets you exactly what you need when you need it.
  • Easy to navigate and skip to the most relevant content for you.
  • Over 40 hours of Master Classes, packed full of insightful information to make sure you get the most out of your social media strategy.
  • Bonus content and FAQs to keep you ahead of the curve.
  • Cross-platform (Mac and PC) and can be viewed on your laptop, tablet, or phone.

We are committed to your success so we provide templates, resources, downloads, checklists, and tip sheets to make implementation easy and actionable.

 

Your social media certification includes weekly 1:1 office hours with a highly-qualified trainer. This is like having your own personal coach or consultant (worth thousands of dollars) included in your registration.

Get the latest digital news updates, case studies, high-impact advanced trainings, bonus materials and more delivered to your inbox each week. You’ll also get access to our private Facebook group to connect and ask questions.

 

Industry accredited
42+ hours and over 300 videos
Access for 1 year (with updates)
Downloads: templates, checklists, and tip sheets
1:1 Office hours with an instructor
Monthly Q&A call and updates
Private Facebook group
Bonus: Crash Courses ($776)
Bonus: PDF of 2 bestselling books ($45)
Bonus: Digital Process & Workflows Course ($397)
Bonus: Digital Tool Reviews ($97)
Bonus: High Impact Training ($97)
Bonus: Over $1400 in partner discounts

SOCIAL MEDIA CERTIFICATION OUTLINE

Over 42 hours of Master Classes, packed with information that focuses on getting the most impact out of your social media.

Social Media Strategy

  • Social Media Strategy Introduction                                                  11:33
  • Why Should I Participate in Social Media?                                      11:44
  • Why Businesses Use Social Media                                                   5:50
  • How Different Businesses Use Social Media                                   10:36
  • Social Media Trends                                                                         18:47
  • The Importance of a Social Media Strategy                                     16:51
  • Building a Social Media Strategy                                                       5:50

  • Building a Social Media Strategy – Listening                                      2:11
  • Where to Listen                                                                                 14:11
  • Google as a Listening Tool – Google Search and Google Trends                                                                                                                         5:03
  • Using Google as a Listening Tool – Google Adwords                        2:10
  • Where to Listen – Niche Sites and Discussion Forums                     2:47
  • Developing Insights                                                                           2:38
  • Defining Your Marketing Goals                                                          5:42
  • Defining Your Target Audience                                                          5:19
  • Deeper Targeting – Building Personas                                              5:01

  • Creating Great Content – Introduction                                                 2:41
  • Creating Great Content – The Importance of Setting Your Content Strategy                                                                                               1:51
  • Creating Great Content – Building a Successful Content Plan           7:25
  • Creating Great Content – What is the Right Content Mix?                 2:14
  • Creating Great Content – Content Mix Case Studies                       13:46
  • Creating Great Content – Content Mix Per Channel                          8:04
  • Creating Great Content – What Does Great Content Look Like?      8:29
  • Creating Great Content – Be Visual                                                   3:20
  • Creating Great Content – Storytelling                                                1:28
  • Creating Great Content – Be Valuable and Helpful                           2:45
  • Creating Great Content – Be Creative                                               3:30
  • Creating Great Content – Behind the Scenes                                   1:49
  • Creating Great Content – How Often Should I Post?                        6:37

  • Tools – Overview                                                                             18:00
  • Which Networks Should I Use?                                                         4:35
  • Implementation – Building and Growing Your Presence                 13:10
  • Implementation – Prioritizing Your Efforts                                         8:11
  • Track and Measure – Introduction                                                    2:36
  • Track and Measure – Key Performance Indicators (KPIs)                6:16
  • Track and Measure – Setting Your KPIs                                           4:28
  • Track and Measure – Setting Benchmarks                                       9:17
  • Track and Measure – Using Analytics to Adapt Your Plan                4:01
  • Setting Up Your Social Media Workflow                                           6:27

Facebook Marketing

  • Facebook Introduction                                                                       2:24
  • What Is Facebook?                                                                            2:21
  • Facebook Overview of Features and Functions                                8:00
  • Why Do People Use Facebook?                                                       1:43
  • Why Do Businesses Use Facebook?                                                2:23
  • Facebook Business Page Overview                                                13:56
  • How Businesses Are Using Facebook                                               4:09
  • Business Page Visibility Within Your Newsfeed                                 5:46
  • How Customers Engage With Your Business Page                          2:14

  • The Social Media Strategic Planning Process                                   2:58
  • The Importance Of Definingy Your Facebook Strategy – The Purchase Path                                                                                                  12:29
  • The Importance Of Defining Your Facebook Strategy – Knowing The Facebook Audinece                                                                           5:02
  • Your Facebook Strategy – Listening                                                  6:17
  • Determining Your Content Strategy                                                   9:38
  • Best Practices For Posting Content                                                  8:31
  • How Frequently Should I Post?                                                        7:29
  • Optimizing Your Content                                                                   3:09
  • Overview of Facebook Insights                                                       12:15
  • Evaluating The Success Of Your Facebook Pages                          2:37
  • Optimizing Your Strategy                                                                  3:49
  • Using Groups To Connect With Your Audience                                1:54
  • Using Messenger In Your Strategy                                                   2:12
  • Using Facebook Live Video                                                              2:44
  • Creating Events on Facebook                                                          2:28
  • Facebook Business Manager                                                           3:45
  • Introduction to Facebook Ads                                                           2:14
  • Overview of Facebook Ads                                                             19:30
  • Understanding Facebook’s Ad Structure                                          2:50
  • Facebook Strategy – Using OCTO                                                   1:57

  • Setting Up Your Facebook Page – Introduction                                3:16
  • Setting Up Your Facebook Page – Do I Need
    A Personal Account?                                                                        1:18
  • Setting Up Your Facebook Page – Creating Your Page                 10:09
  • Setting Up Your Facebook Page – Page Settings                          11:45
  • Setting Up Your Facebook Page – Edit Your Layout                        3:48
  • Setting Up Your Facebook Page – Adding Tabs                              1:42
  • Setting Up Your Facebook Page – Assigning Page Roles               2:59
  • Setting Up Your Facebook Page – Best Practices For Profile and Cover Images                                                                                             3:52
  • Setting Up Your Facebook Page – Best Practices For Name and Username                                                                                        2:42
  • Getting The Most From Messenger                                                 6:03
  • The Power of Events                                                                       4:54
  • Facebook Groups Versus Pages                                                     5:07
  • Promoting Your Facebook Page – Introduction                               3:39
  • Promoting Your Facebook Page – Growing Likes                          11:09
  • Posting Content – Texts Posts                                                         5:05
  • Posting Content – Photo And Video Posts                                       3:23
  • Posting Content – Avertising Your Business                                    2:25
  • Posting Content – Create An Offer                                                  1:24
  • Posting Content – Live Video                                                          4:31
  • Posting Content – Get Messages                                                   1:26
  • Posting Content – Get Phone Calls                                                1:35
  • Posting Content – Publish A Job                                                     2:28
  • Posting Content – Help People Find Your Business                       1:31
  • Posting Content – Create An Event                                                1:22
  • Posting Content – Write A Note                                                       2:13
  • Posting Content – How Often Should I Be Posting                         5:19

  • Communication Mgmt & Moderation Strategy                                   4:47
  • Defining Your Workflow – How and When to Post and Respond      8:10
  • Using Automation Tools                                                                     4:43
  • Optimizing Content For Facebook                                                     3:34
  • Best Practices For Facebook Posts                                                  8:36
  • Best Practices For Using Images                                                      7:49
  • Best Practices For Using Video                                                         7:50
  • Case Study: Optimizing Your Reach – Miller Ferry                           7:28
  • Case Study: Optimizing Your Reach – Great Parks of Hamilton County                                                                                                              5:52
  • Case Study: Video Cover – US Figure Skating                                1:26
  • Optimizing Content – The 5-Minute Rule                                          3:11
  • Facebook Live Demo                                                                        5:44
  • Advanced Facebook Insights                                                          15:14
  • Advanced Facebook Insights – People Section                                4:03
  • AdvacedFacebook Insights – Using AdBuilder to Learn About Your Audience                                                                                           9:00
  • Facebook Page Management – Publishing Tools                             3:47
  • Facebook Page Management – Messages                                      1:59
  • Facebook Page Management – Notifications                                   1:10
  • Facebook Page Management – Event Features and Functions      5:09
  • Incorporating Holidays and Pop Culture References Into Posts      3:11

Pinterest Marketing

  • Overview                                                                                             2:22
  • Introduction                                                                                         3:07
  • Profile Overview                                                                                 2:32
  • What Is A Pinterest Board?                                                                2:47
  • What Is A Pin?                                                                                   5:46
  • Search and Browse                                                                           4:46
  • Sharing and Interacting with Pinterest Content                                 4:38
  • A Pinterest Home Feed                                                                     1:20
  • Overview of Pinterest Settings                                                          1:26

  • Why Businesses Use Pinterest                                                   8:43
  • Pinterest Business Account Features                                         1:58
  • Pinterest Boards in Detail                                                           3:30
  • Introduction to Pinterest Ads                                                      2:52
  • Introduction to Pinterest Analytics                                              1:36
  • Pinterest Case Study: The Home Depot                                    5:04
  • Pinterest Case Study: Philadelphia Cream Cheese                  3:49
  • Pinterest Case Study: GE                                                          4:06
  • Pinterest Case Study: Boot Camp Digital                                  3:56

  • Setting Up A Business Pinterest Account                                       1:42
  • Creating And Optimizing Your Pinterest Account                            2:17
  • Optimizing Your Pinterest Profile                                                    4:44
  • Pinterest name vs. UserName                                                        2:54
  • Optimizing Pinterest Boards                                                           7:14
  • What Content to Pin on Pinterest                                                   2:07
  • Pinterest Pinning Frequency                                                           9:19
  • Scheduling Pins                                                                              3:26
  • Maximize Your Pinterest Content Strategy                                     4:01
  • Optimize Your Website to Drive More Traffic
    to Pinterest                                                                                    13:56
  • Driving People to Pin Your Website Content with
    Social Integration                                                                            2:52
  • How to Grow Your Pinterest Followers                                         10:21
  • Pinterest Case Study: Spark People                                              6:37

  • Pinterest Advertising Campaign Goals                                  1:57
  • Pinterest Advertising Overview                                              2:00
  • Creating and Running Pinterest Ads                                    11:29
  • Pinterest Analytics Overview                                                 6:32
  • Pinterest Profile Analytics                                                      9:18
  • Pinterest “People You Reach” Analytics                                3:46
  • Pinterest Website Analytics                                                   6:46
  • Buyable Pins                                                                         2:20
  • Using Rich Pins                                                                     4:08
  • Using Pinterest As A Research Tool                                    10:15
  • Finding Pins From A Website                                                1:48

Twitter Marketing

  • Intro                                                                                                 1:57
  • Twitter as a Business Tool                                                              1:04
  • What is Twitter                                                                                3:11
  • Why Do People Use Twitter                                                            6:46
  • Why Do Businesses Use Twitter                                                     5:31
  • Twitter Overview                                                                             5:34
  • Features & Functions                                                                    10:25
  • Business Features & Functions                                                      2:52
  • Connecting & Engaging                                                                  3:32

  • Twitter Business Strategy – Pros and Cons                                       3:41
  • Using Twitter In Your Business Strategy                                           12:10
  • Business Strategy Overview                                                              3:29
  • Business Strategy: Listen                                                                  8:02
  • Business Strategy: Creating Your Plan                                              3:28
  • Business Strategy: Setting Your Content Strategy                            3:32
  • Business Strategy: Implementation                                                   3:53
  • How Often Should I Post                                                                   2:26
  • Content Best Practices                                                                      8:25
  • Business Strategy: Case Studies                                                    14:25
  • Twitter Analytics Overview                                                                 4:39

  • 6 Steps to Successfully Managing Your Twitter Account                 3:24
  • Setting Up Your Profile                                                                   11:34
  • Managing Your Account Settings                                                     9:17
  • Getting to Know Twitter – Basic Functionality & Features               5:49
  • Getting to Know Twitter – Timeline                                                  4:24
  • Getting to Know Twitter – Elements of a Tweet                               2:30
  • Getting to Know Twitter – Anatomy of a Tweet                                4:10
  • Getting to Know Twitter – The Home Screen                                  4:08
  • Getting to Know Twitter – Moments                                                4:31
  • Getting to Know Twitter – Lists                                                       6:43
  • Introduction to Hashtags                                                                 4:51
  • How Many Hashtags Should I Use                                                 3:15
  • What Hashtags Should I Use                                                          3:51
  • How Often Do I Need To Tweet                                                      3:13
  • The Importance of Good Content                                                   3:15
  • Promoting Tweets                                                                           3:52
  • Do I Need A Lot of Followers                                                          4:28
  • How Do I Grow My Followers                                                         7:28
  • Increasing Your Visibility                                                                 5:45
  • Interacting and Engaging                                                                5:00
  • Monitoring and Responding                                                            3:10

  • The Ecosystem Approach for Engagement on Twitter                    6:08
  • Mining Twitter for Relevant Contacts and Content                          9:05
  • Twitter Advanced Search                                                                 4:24
  • Twitter Advanced: Growing Your Following                                     9:49
  • Twitter Ads: Introduction                                                                  3:53
  • Twitter Ads: Overview                                                                      6:20
  • Twitter Ads: Campaign, Ad Group, and Creative Structure             6:25
  • Twitter Ads Step 1: Choosing Your Campaign Objectives               7:57
  • Twitter Ads Step 2: Set Up Your Campaign                                   10:22
  • Using Twitter Analytics to Drive Content                                        13:33
  • Managing Twitter Workflow                                                             5:45
  • Twitter Automation: Introduction                                                      7:08
  • Twitter Automation: HootSuite                                                         7:18
  • Twitter Automation: Buffer                                                               3:36
  • Twitter Automation: ManageFlitter                                                  3:31

  • FAQ – Should I Have Multiple Twitter Accounts?                        4:34
  • Should I Do Facebook or Twitter Ads?                                        3:02
  • Should I Identify Who Is Responding To Tweets?                       2:47
  • What Is The Difference Betwn A DM & A Reply?                        1:38
  • What Is The Difference Betwn A Mention & A Reply?                 1:26
  • What Are Trends?                                                                       1:55
  • Why Some Images Display Differently Than Others?                 2:36

BONUS COURSE: HIGH-IMPACT TRAININGS

  • The Art of Productivity

  • AMP (Accelerated Mobile Pages) – Are They Right For You?
  • Digital Marketing in 2019 – What ACTUALLY Works
  • 7 Biggest Mistakes in Digital Marketing and How to Avoid Them

63 Ways to Improve Your Content

 

Social Media Efficiency and Effectiveness

 

Facebook Advertising

  • Facebook Ads Introduction                                                            1:02
  • Why are Facebook Ads so Powerful                                              4:27
  • Organic Reach is Dead                                                                  2:30
  • Ad Strategy – Utilizing “OCTO”                                                      2:48
  • “OCTO” – Step One: Objectives                                                    2:36
  • “OCTO” – Step Two: Content                                                        2:26
  • “OCTO” – Step Three: Targeting                                                   4:10
  • “OCTO” – Step Four: Optimization                                                2:35
  • “OCTO” – Be Deliberate                                                                2:18

  • How Much Do Facebook Ads Cost                                                6:29
  • What Types of Businesses Run Facebook Ads                              2:17
  • Buying Facebook Ads                                                                    5:34
  • Setting Your Facebook Ad Strategy                                               6:16
  • Choosing Your Marketing Objectives                                            13:09
  • Ad Targeting: Custom Audiences                                                   6:39
  • Ad Targeting: Look-Alike Audiences                                               3:24
  • Ad Targeting: Locations and Demographics                                   2:17
  • Ad Targeting: Detailed Targeting                                                   11:40
  • Ad Targeting: Connections                                                             1:24
  • Creating Great Ad Content                                                            12:47

  • Budget and Scheduling                                                                   10:57
  • Determining Your Budget                                                                  6:46
  • Determining Your Ad Type                                                                 3:14
  • Set Key Performance Indicators (KPIs)                                             4:55
  • Measuring Your Ad Performance                                                       3:05
  • Analyzing Your Ad Performance                                                        5:45
  • Understanding the Different Ad Types                                             20:17
  • Understanding Ad Structure                                                              4:33
  • Creating Audiences                                                                           2:17
  • Choosing Your Ad Placement                                                           6:16
  • How Facebook Ads Are Purchased                                                14:19
  • Facebook Ad Pacing                                                                         3:58
  • Focusing Your Ad Objectives                                                            3:39
  • The Importance of Analyzing Ad Performance                               12:57
  • Taking Your Measurement and Reporting
    Next Level                                                                                        4:13
  • Analyzing Ad Performance: Your Relevance Score                         4:10
    37 – Analyzing Ad Performance: Evaluating the Success
    of Your Ad                                                                                         3:03
  • Optimizing Facebook Ads vs A/B Testing                                         4:03
  • Nailing the Facebook Ad Set and Structure
    to Maximize Success                                                                      12:09
  • Fixing an Ineffective ad                                                                     4:46

  • Content Optimization: Introduction                                                   2:14
  • Why is Content Optimization So Important?                                    5:01
  • Content Optimization: General Principles                                        2:00
  • General Principles: Keep it Short                                                     8:26
  • General Principles: Bite-sized Messages                                         7:29
  • General Principles: Well-organized                                                  7:48
  • General Principles: Grab Attention Early                                          6:06
  • General Principles: Clear Call to Action                                            9:22
  • Optimizing Content for Facebook: Introduction                                 2:33
  • Optimizing Facebook: Anatomy of a Post                                         2:36
  • Optimizing Facebook: Text                                                              11:36
  • Optimizing Facebook: Images                                                         10:58
  • Optimizing Facebook: Video                                                             7:12
  • Optimizing Facebook: Video Story Arc                                             7:04
  • Audience Insights                                                                              2:49
  • Pro Tip: Growing Page Likes                                                            2:23

Instagram Marketing

  • Introduction                                                                                      2:36
  • What is Instagram                                                                            1:59
  • How Instagram Works                                                                      4:51
  • Why Do People Use Instagram?                                                      3:46
  • Why Do Businesses Use Instagram?                                               6:48
  • Connecting & Engaging                                                                    3:56
  • What Makes Instagram Special?                                                      1:27
  • Key Demographics – Who Uses Instagram?                                    3:17
  • What Makes Instargram so Attractive to Businesses?                      2:36
  • What Companies Are Sharing                                                           3:40
  • What is the Difference Between a Personal and Business Account?2:11
  • Features of your Instagram Page                                                       4:36
  • Instagram Mobile Features                                                                1:54

  • Setting Your Business Strategy – Listening                                     7:29
  • Setting Your Business Strategy – Marketing Strategy & Target Audience                                                                                                           4:34
  • How Users See Your Content – The Instagram Content Algorithm  7:14
  • How Users See Your Content – How Do I Beat the Algorithm          2:32
  • Content Strategy – Quality Over Quantity                                        1:31
  • Content Strategy – Best Practices                                                   5:49
  • Content Strategy – Your Content Options                                        7:16
  • Content Strategy – What Makes a Great Post?                              13:10
  • How Often Should I Post?                                                                9:16
  • What is the Best Time of Day to Post?                                             2:35
  • Advertising on Instagram                                                                  6:29
  • Introduction to Analytics                                                                    4:22
  • Communicating and Interacting Within the Instagram Community   4:23

  • Getting Started on Instagram: Introduction                                          2:33
  • Getting Started on Instagram: Setting Up A Business Account           6:38
  • Getting Started on Instagram: What Other Businesses Are Doing      2:13
  • Getting Started on Instagram: Should I Choose A Personal or Business Account?                                                                                              7:35
  • Getting Started on Instagram: How to Grow Followers                       8:59
  • Using Community Building to Grow Followers                                    6:17
  • Hashtags                                                                                             6:53
  • Hashtag Like A Pro                                                                              4:36
  • Misuse of Hashtags                                                                             2:59
  • Instagram Analytics                                                                             9:45
  • Integrating Influencers                                                                         7:28
  • Using Instagram as a Contest Platform and Conversation Driver       2:56
  • Community Management                                                                    3:06

  • Increasing Visibility: Adding Tags                                                      2:53
  • Increasing Visibility: Advertising                                                        2:19
  • Defining Your Content Style                                                              4:17
  • Instagram Automation                                                                       4:19
  • Automation Workarounds and Risks                                                4:09
  • “Re-Gramming” – Sharing Other People’s Content                          3:45
  • Pro Tip: Making Your Profile More Engaging                                    2:38
  • Pro Tip: Well-Performing Photos – Photos That Convey Emotion    3:10
  • Pro Tip: 5 Types of Photos to Drive Engagement                             7:45
  • Case Study: Pure Michigan                                                              5:48
  • Case Study: Buffer                                                                           2:56
  • Case Study: Optimizing Your Photos                                               4:42
  • Case Study: Koyal Wholesale                                                          3:07

LinkedIn Marketing

  • Intro                                                                   3:19
  • Overview                                                           4:23
  • Profile Overview                                                3:07
  • Profile Picture                                                    9:44
  • Headline                                                            6:18
  • Creating Your Summary                                    7:29
  • Updating the Sections                                       2:50
  • Rearranging Your Sections                               1:18
  • Background Photo                                             3:02
  • Posts & Activity                                                  6:36
  • Adding Profile Sections                                     4:15
  • Your Experience Section                                 13:56
  • Your Education Section                                    2:33
  • Skills & Endorsements                                     10:12
  • Recommendations                                            6:01
  • Accomplishments                                             4:04
  • The Following Section                                      2:29
  • Why We Follow                                                 1:58

  • Optimize Your Profile for Search                                           4:09
  • Staying Active – Introduction                                                 1:10
  • Staying Active – How Often I Need To Be Active                   3:38
  • Staying Active – Sharing Status Updates                              7:53
  • Staying Active – Writing Articles                                            3:53
  • Customizing Your Settings                                                    8:57
  • Using LinkedIn Search                                                          2:45
  • LinkedIn Premium Accounts                                                 6:20
  • Success Plan                                                                        3:44

  • Why Is It Important                                                                      4:31
  • How To Grow Your Network                                                        2:44
  • Hitting the Magic Number                                                            2:00
  • How to Invite Someone to Connect                                             2:49
  • Should You Connect With People You Don’t Know?                    2:16
  • How to Grow Your Network – Outside of People You Know         3:35
  • Should You Accept Invites From People You Don’t Know?          4:09
  • Who Should You Add to Your Network?                                       3:22

  • Intro to Company Pages                                                                  2:13
  • Why Should Businesses Have a Company Page                            4:33
  • Creating a Company Page                                                               2:49
  • Setting Up Your Company Page                                                       4:33
  • The Pros and Cons of Showcase Pages                                          5:42
  • Status Update Strategy                                                                     6:34
  • Analytics                                                                                            3:31
  • Power Tip – Company Pages                                                           1:30
  • Encouraging People to Follow Your Page                                        3:34
  • Ads – Introduction                                                                             2:26
  • Ads – Getting Started                                                                       2:14
  • Ads – AdContent                                                                               3:17
  • Ads – AdTargeting                                                                            2:53
  • Ads – Ad Budgeting                                                                          3:52
  • Ads – Targeting Multiple Audiences                                                  2:54
  • Ads – Ad Analytics                                                                            1:40

  • FAQ – Profile Pic?                                                                           1:04
  • FAQ – Should I Include Unrelated Work Experience?                     1:31
  • FAQ – Politics and Religion on LinkedIn?                                        1:46
  • FAQ – Should I Be Worried About Discrimination?                          2:55
  • FAQ – Should I Include Volunteer Work?                                         1:46
  • FAQ – Changing Careers?                                                                3:51
  • FAQ – Thanking People for Endorsements & Recos?                      1:23
  • FAQ – Can I Request Endorsements & Recos?                               2:00
  • FAQ – Can I Simply Copy & Paste My Resume?                             1:33

Blogging

  • What is Blogging?                                                           6:18
  • Why is Blogging Important?                                            2:33
  • Why Businesses Have Blogs                                          9:34
  • Why People Have Blogs                                                  5:26
  • The Benefits of Blogging                                                 7:46
  • Blogs Are Social Media                                                   1:18
  • The Difference Between a Blog and a Website               5:34
  • Blog Glossary                                                                  8:04
  • Blogging Strategy Overview                                            3:19
  • Blogging Trends                                                              9:30
  • What Makes a Good Blog?                                             10:05

  • Before You Start Blogging                                                    15:24
  • Steps to Blogging                                                                  6:37
  • Determine Your Strategy                                                       8:19
  • Blogging Content Strategy – Choosing Theme Topics          8:16
  • Understand Trending Content with BuzzSumo                     5:00
  • Setting Up a Blog                                                                  5:37
  • Content Planning                                                                  2:09
  • How to Build a Content Calendar                                         2:07
  • Blogging Best Practices                                                        9:42
  • Promoting Your Content                                                       1:29
  • Setting Up Tracking – Why It’s Important                             5:47
  • How Tracking is Setup                                                          3:47
  • What Metrics to Track on Your Blog                                     5:40

  • Create a Catchy Tagline                                                            17:32
  • How to Add a Blog to Your Website                                            2:46
  • How to Configure Your Blog Address                                         2:50
  • Blog Design Tips for Adding to Your Website                             2:46
  • Creating SEO Friendly URLs                                                      8:52
  • Blog Templates                                                                         10:05
  • Setting Up the Blog Sidebar                                                       7:26
  • Making Your Blog Shareable                                                      4:20
  • Blog Post Frequency                                                                  8:12
  • Anatomy of a Blog Post                                                            12:33
  • Blog Headlines                                                                           4:53
  • Blog Post Length                                                                        2:46
  • Power Tip for Long Posts                                                           2:14
  • Blog Calls to Action                                                                    5:16
  • Create Blog Posts Using Long Tail Keywords                            3:45
  • Creating Beautiful Images with Canva                                       6:29
  • Using Open Graph Tags                                                             5:17
  • Blog Images Best Practices                                                       7:06
  • Technical Audit: Images                                                             4:48
  • Using Stock Images                                                                   9:17
  • Images That Share Well in Social                                             7:50
  • Promoting Blog Posts                                                               2:45
  • Build a Promotion Plan                                                              5:41
  • Promoting Your Blog Using SEO                                             17:58
  • Promoting Your Blog Using Social Media                                  5:31
  • Promoting Your Blog Using Digital Ads                                     3:00
  • Promoting Your Blog Using Email Marketing                            2:42
  • How to Set Up Tracking                                                            9:27
  • What Metrics Are Important                                                     13:28
  • How to Evaluate Success                                                        23:27

  • WordPress Blog Settings                                                                 12:34
  • Recommended WordPress Plugins                                                   6:55
  • WordPress Plugin Akismet – Combat Comment Spam                      3:46
  • WordPress Plugin Yoast SEO – Optimize Your Blog                         17:55
  • WordPress Plugin TinyMCE Advanced – Customize Editing Toolbar 3:46
  • WordPress Plugin Jetpack – Add an Email Subscribe Feature to your Blog                                                                                                     3:18
  • Move Posts Into Directory Setup Redirects                                       12:47
  • Why Every Blog Post Needs an Image                                               3:36
  • Types of Blog Posts That Write Themselves                                     11:28
  • Repurposing Blog Posts                                                                     4:32
  • Re-promoting Blog Posts                                                                   2:12
  • How to Drive More Traffic to Your Blog                                              7:32
  • How to Get Links to Your Blog                                                           4:43
  • How to Get More Blog Subscribers                                                   5:40
  • Writing for Comments                                                                        5:04
  • Guest Blogging                                                                                   8:51

BONUS COURSE: DIGITAL TOOL REVIEWS

Social Media Automation with ITFFF

Social Media Scheduling with BufferApp

Twitter Automation: Buffer

Twitter Automation: ManageFlitter

Add Custom Social Media Feeds to Your Website with curator.io

Landscape by SproutSocial

  • Creating Videos with Adobe Spark
  • Creating Images with Adobe Spark
  • Creating Infographics with Piktochart
  • Creating Beautiful Images with Canva
  • Creating Videos with Animoto
  • Color Picker Tools
  • Add Motion Effects to Your Images with Pixaloop

  • Organize and Manage Your SEO with Screaming Frog
  • Keyword Research and Competitive Analysis with SEMrush
  • Google Trends
  • Run an SEO Audit On Your Site with WooRank

  • Understand Trending Content with BuzzSumo
  • Portent Content Idea Generator
  • Get Headline Inspiration (Maybe?) with Linkbait Generator
  • Focus Your Keyword Research with Answer the Public

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.

THE WORLD LEADER IN DIGITAL MARKETING SKILLS DEVELOPMENT

We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.

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Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.
 
 
 

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.
 
 

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Excellent !

Excellent course materials that take one's career to the next Level.

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Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

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Practice Exams​
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GLOBALLY TRUST NBI TO PROGRESS THEIR CAREER

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of our members have said that our course has had a positive impact on their career.

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of our members have been promoted after completing one of our courses.

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of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

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Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

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With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

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Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


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Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

This Professional Diploma in Digital Marketing, DMI Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).

Having began as a total startup in the beginning, we understand all of the obstacles, hardships and challenges small business owners face. While we’ve grown tremendously since we were first founded, we have never (and will never) forget what it is like to be a small business owner juggling everything just trying to grow. It’s not small feat, but we’re thankful for our journey because it causes us to put a bigger emphasis on anticipating your needs and meeting them with our services. Whether you’ve dabbled a little bit on digital marketing but need help, understand digital marketing but don’t have the time to execute it properly or don’t know the first thing about digital marketing and the internet, we are here to meet you right where you are and get your business growing.

 

 

The industries we serve are not limited to a set few. We have helped small business owners in dentistry, ecommerce, law, food and hospitality, real estate and many more. Working with a digital marketing team that already has experience helping others in your industry succeed can you give peace of mind that we know what we’re doing not just in digital marketing, but specifically in marketing within your field of work. We still complete thorough research on your specific business and competition and such because no two businesses are the same, but being well-versed in countless industries definitely makes things more efficient and effective for us in marketing your business! Why would you settle for an average, cookie cutter marketing approach when you can work with an agency that has already carved a path to success within your specific industry? Trust NanoByte Infosoft to garner the results you’re looking for.

 

 

Whether you work with a smaller boutique marketing agency or a huge corporation to market your business, either way business owners often experience the fear of not being a priority. Smaller agencies often bite off more than they can chew, stretch themselves thin trying to serve as many clients as they can and provide you with mediocre service as a result. You may run into unreasonably long turnaround times, or receive poorly-executed work in this case. Oppositely, to bigger, corporate marketing chains you run the risk of being another client to them: another number to perform the same cardboard marketing efforts for. Not to mention larger agencies can afford to charge you an arm and leg for strategies that (in our opinion) don’t warrant the cost. That’s why we created NanoByte Infosoft with you in mind. We’re aware of the struggles listed (and not listed!) here that you as the business owner endure when looking for the perfect digital marketing agency to represent you. Your business is your baby, we get it! You want to partner with an expert company that is going to care about your business and your growth as much as you do, and this is exactly what you get when you partner with NanoByte Infosoft. You believe in the products and services you provide, and we believe in you. That’s why we center all of our marketing services, our pricing and our team around providing the best service and results possible at a rate small business owners can afford. If you’re ready to take your online presence by the horns and expedite your business growth, take the next step forwards and contact us today.

 
 

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