SOCIAL MEDIA Strategy Course

ACTION PLANNERS, STRATEGY GUIDES + MORE

    • 4+ hours with 40 training videos
    • Real-world examples and demos
    • Beginner to advanced topics
    • Access for 1 year
    • Downloadable checklists, templates, and tip sheets
    • BONUS: Digital Marketing Tool Reviews ($97 value)
    • BONUS: High-Impact Training ($97 value)
    • Over $1400 in partner tool discounts

WHAT YOU’LL LEARN

In Social Media Strategy, you will be guided through building a strategic social media marketing plan based on eight steps. This Social Media Strategy Course will provide you with the knowledge and tools necessary to build a consistent and deliberate process for your social media strategy.

Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results.

  • Understand the impact of clear social media strategy and trends that matter
  • Determine defined marketing goals, target audience, and content strategy
  • Learn about which platforms are the best fit for your business
  • Launch your social media presence and prioritize your efforts for impact
    • Set Key Performance Indicators (KPIs) to track and measure your success

RESOURCES TO TURN LEARNING INTO ACTION

We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

    • Social Media Plan – One-page Summary
    • Social Media Priorities – Plus Steps to Getting Started
    • Choosing Media Strategy Checklist
    • Choosing the Right Social Media Platform for Your Business
    • Social Media Efficiency – Maximize Your Efforts
    • Launching Your Online Presence Checklist
    • Online Reviews Playbook – A Clear Strategy to Get and Manage Reviews
    • Adding Captions to Your Videos Cheat Sheet
    • Social Media Content Ideas Cheat Sheet
    • Organizational Structure – Building an Org Chart for Your Digital Team

SOCIAL MEDIA STRATEGY COURSE OUTLINE

With over 40 videos, get the exact information you need when you need it.

 

  • Social Media Strategy Introduction                                                  11:33
  • Why Should I Participate in Social Media?                                      11:44
  • Why Businesses Use Social Media                                                   5:50
  • How Different Businesses Use Social Media                                   10:36
  • Social Media Trends                                                                         18:47
  • The Importance of a Social Media Strategy                                     16:51
  • Building a Social Media Strategy                                                       5:50

  • Building a Social Media Strategy – Listening                                      2:11
  • Where to Listen                                                                                 14:11
  • Google as a Listening Tool – Google Search and Google Trends                                                                                                                         5:03
  • Using Google as a Listening Tool – Google Adwords                        2:10
  • Where to Listen – Niche Sites and Discussion Forums                     2:47
  • Developing Insights                                                                           2:38
  • Defining Your Marketing Goals                                                          5:42
  • Defining Your Target Audience                                                          5:19
  • Deeper Targeting – Building Personas                                              5:01

  • Creating Great Content – Introduction                                                 2:41
  • Creating Great Content – The Importance of Setting Your Content Strategy                                                                                               1:51
  • Creating Great Content – Building a Successful Content Plan           7:25
  • Creating Great Content – What is the Right Content Mix?                 2:14
  • Creating Great Content – Content Mix Case Studies                       13:46
  • Creating Great Content – Content Mix Per Channel                          8:04
  • Creating Great Content – What Does Great Content Look Like?      8:29
  • Creating Great Content – Be Visual                                                   3:20
  • Creating Great Content – Storytelling                                                1:28
  • Creating Great Content – Be Valuable and Helpful                           2:45
  • Creating Great Content – Be Creative                                               3:30
  • Creating Great Content – Behind the Scenes                                   1:49
  • Creating Great Content – How Often Should I Post?                        6:37

  • Tools – Overview                                                                             18:00
  • Which Networks Should I Use?                                                         4:35
  • Implementation – Building and Growing Your Presence                 13:10
  • Implementation – Prioritizing Your Efforts                                         8:11
  • Track and Measure – Introduction                                                    2:36
  • Track and Measure – Key Performance Indicators (KPIs)                6:16
  • Track and Measure – Setting Your KPIs                                           4:28
  • Track and Measure – Setting Benchmarks                                       9:17
  • Track and Measure – Using Analytics to Adapt Your Plan                4:01
  • Setting Up Your Social Media Workflow                                           6:27

BONUSES INCLUDED WITH THIS COURSE

EXCLUSIVE TOOL DISCOUNTS (UP TO $1400)

Save on hand-selected efficiency and design tools with discounts unavailable to the general public.

HIGH-IMPACT BONUS TRAINING ($97)

Get big results with fast-paced and inspirational training packed with practical pro tips!

DIGITAL MARKETING TOOL REVIEWS ($97)

Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

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With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.


Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

FREQUENTLY ASKED QUESTIONS

Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.

 

 

You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.

 

 

Courses are updated regularly as new features and functionality impact best practices and strategies. 

 
 

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