Websites Course


  • 8+ hours with over 50 training videos
  • Real-world examples and demos
  • Beginner to advanced topics
  • Access for 1 year
  • Downloadable checklists, templates, and tip sheets
  • BONUS: Digital Marketing Tool Reviews ($97 value)
  • BONUS: High-Impact Training ($97 value)
  • Over $1400 in partner tool discounts


Your website is your first impression and you only have a few seconds to capture attention. Your website is also the hub of your online activity. In this websites course, you’ll learn the benefits of a website for your business and the importance of a strategically planned website. We will also explore the concepts of information architecture, usability and user experience, and how to design your website for a positive user experience that helps your visitors easily find information and quickly complete the desired actions on your site.
Everyone, from beginner to advanced users, will find practical and actionable ways to get results.
  • Learn the essentials to building a successful website that converts
  • Learn how to build your information architecture
  • Develop an effective content strategy and design for the best user experience
  • Focus on visual design, including best practices for desktop and mobile
  • Learn how to add custom site features to boost engagement and results


We're invested in your success. This Social Media Strategy course includes an extensive set of downloads to implement what you learn.

  • Planning Your Website Strategically Quick-Start Guide
  • Planning Your Website Content Strategically Quick-Start Guide
  • Website Speed Quick-Start Guide – What Impacts Site Speed and How to Improve It.
  • SEO Keyword Research Quick-Start Guide – Identify the Best Keyword Targets
  • Conversion Rate Optimization Quick-Start Guide
  • Copywriting for Search Quick-Start Guide – Steps to Building a Great Keyword List and Writing Copy That Ranks
  • Website SEO Quick-Start Guide
  • SEO Advanced Quick-Start Guide – Checklist to Build the ART of SEO and How to Measure Success
  • Blogging Quick-Start Guide
  • What Makes a Great Website Checklist – Ten Things Every Website Must Have Plus On-page SEO Best Practices
  • What Content Should Be On My Website Checklist
  • Website Content Checklist
  • Website User Experience Checklist – Seven Elements of Positive UX
  • Website Evaluation Checklist
  • Website Contact Information and Forms Checklist
  • Blogging Checklist
  • Digital Measurement and KPI Cheat Sheet


With over 50 videos, get the exact information you need when you need it.

  • Introduction: The Importance of Websites4:24
  • Why Websites are Important2:28
  • Is Facebook a Substitute for a Webpage?3:16
  • Determine Your Website’s Purpose11:06
  • What Makes a Great Website?12:37
  • The Website Design Process12:31
  • How Much Should a Website Cost?7:56
  • What Content Should be on My Website?5:52
  • Website Platforms5:06
  • Mobile Websites5:27

  • The Four Components of Information Architecture8:54
  • Create Compelling Visuals15:47
  • Including Contact Information in Your Design16:08
  • Home Page Design4:21
  • Using Site Search14:53
  • Best Practices for Your Logo on Your Website6:18
  • Design With User Intent in Mind11:18
  • Design: Using Image Alt Tags and Title Tags10:37
  • Best Practices for Forms16:52
  • Website Navigation Best Practices6:17
  • Five Tips for Good Website Navigation13:41
  • Choosing the Right Mobile Approach4:20
  • Mobile-Friendly Design Key Elements5:32
  • Evaluating Mobile Friendly Design4:06
  • Common Website Design Practices4:26
  • Implementing Schema Markup7:22
  • Website SEO Best Practices4:24
  • Why You Need Keywords on Your Website2:33

  • Planning Your Website Strategically32:38
  • Planning: Information Architecture12:01
  • Planning: Content Strategy8:46
  • Design: User Experience13:59
  • Social Media and Websites13:14
  • Development: Mobile5:19
  • Why Mobile is Important3:36
  • Development: Website Speed11:46
  • Website Analytics19:42
  • Website Evaluation and A/B Testing10:53

  • Three Steps You Can’t Afford to Miss When Redesigning Your Website16:30
  • How to Add a Custom Google Map to Your Site11:22
  • Get Your Site Visitors to Write Reviews11:32
  • How to Fix a Slow Website13:37
  • Website Analytics Setup: When to Use Google Analytics and Google Tag Manager6:10
  • Five WordPress Plugins for SEO and Efficiency22:38
  • Website URL Structure: Creating Clean URLs11:28
  • Creating Custom 404 Error Pages7:38
  • Website Translations3:38
  • Avoid These Big Website Mistakes5:44
  • Website Usability Testing22:45



Save on hand-selected efficiency and design tools with discounts unavailable to the general public.


Get big results with fast-paced and inspirational training packed with practical pro tips!


Watch practical demos of the best tools to see exactly how they work and if they’re right for you.

our success depends on your growth

NBI is the global standard in Digital Marketing Certification. Our mission is to support marketers achieve their learning ambitions and help them realise their full potential

Personalized Online Digital Marketing Course is taught by industry experts in a
comprehensive & question-oriented format.


We are the world's leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Our certification courses are the only globally recognized courses and endorsed by some of the top industry bodies.





170,000+ members trust NBI to power up their careers

Digital Marketing Courses - The Global Standard

Browse our range of digital marketing courses which are designed and validated by the digital industry. We have courses to suit all needs and experience levels. All are delivered in bite-sized, innovative and interactive learning formats.

Very Thorough

Very thorough with the amount of info provided with sign up. Affordable. Great course  and overall some of the best customer service through out that i've dealt with for a similar elective.

Frebonia A

NBI have the Tools

NBI have me all the tools I need to pursue a career in Digital Marketing!! I will definately be doing more courses with them.

Bianca G

Great Communication

Had a great experience with the communication team at NBI - from day 1. they were super accessible and available  to help and answer  any question, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school.

Irina F

Great Experience

Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive right the way through and I am looking forward to my next chapter with them.

Britta A

Great Investment

A worthwhile Investment. I have already recommended NBI to two marketers  that are former colleagues.

Tiffany B

Great Institution for Learning

This is a great institution for learning and brushing up on digital marketing - I highly recommend NBI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!

Anthony G

Information is exception
The information provided by NBI is exceptional. The courses are relevant and easily digestable for the busy professional. I also especially like the blogs the knowledge shared is invaluable.

LaShaun R

Excellent !

Excellent course materials that take one's career to the next Level.

Dave G

An unparalleled learning experience built around you

Our courses bring leading thought and practice – and right from the moment you sign up for a course, you also become a Member of the NBI which means you get access to an unparalleled toolkit of resources, e-books, podcasts, lessons and much more for your career.

Cutting Edge Learning Content
Globally recognized Certification​
Live Webinars & Q&A Sessions​
Vibrant connected community
Practice Exams​
Un-rivalled Support​




of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

What Our Students Say

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

Davin Kelly


Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.


Digital Marketing Manager (Google)


With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


Yes. You will receive a digital certificate of completion for this course.

To earn a certificate of completion for this course, you must pass the 400-level quiz with a score of 80% or better.



You have access for one year from the date of enrollment. That includes any updates we add to the course during that time.



Courses are updated regularly as new features and functionality impact best practices and strategies. 


Stay relevant. Stay connected to opportunities. Get in the game - and stay ahead.

Download Brochure